Tachokera patali ndi zotsatsa zonyezimira za m’ma 1900. Kutsatsa kwapaintaneti imelo data mwina kudaposa kusindikiza malinga ndi kukula, komabe pali mphamvu zambiri pakugwiritsa ntchito zosindikiza. M’malo mowona kuti awiriwa akupikisana wina ndi mzake, ndizothandiza kwambiri kuwaphatikiza ndikupatsa omvera anu mwayi wa digito komanso chidziwitso chakusindikiza. Apa ndipamene kutsatsa kwapaintaneti kumayamba.
Kodi Interactive Print Advertising Ndi Chiyani?
Kutsatsa kwapaintaneti ndikuphatikiza zogwirika ndi digito-ndipamene mumawonjezera zinthu monga ma QR code ndi augmented real (AR) muzosindikiza zanu monga timabuku ndi zowulutsa. Cholinga chake ndikumiza owerenga muzochita zamtundu wamitundu yosiyanasiyana zomwe sizingatheke kuzinyalanyaza. Kuchokera pamawonekedwe a mapepala apamwamba kwambiri mpaka kuzolowera zomwe zili pa intaneti, zinthuzi zidapangidwa kuti zizichita zinthu, kusangalatsa, komanso kudziwitsa.
Makampani ambiri masiku ano amatsatsa malonda pazama TV ndikugwiritsa ntchito zotsatsa zapaintaneti. M’dziko lolamulidwa ndi zenerali, zida zosindikizira zomwe zimathandizira owerenga zimathandizira kusintha kwa liwiro. Zimakusiyanitsani ndi phokoso la digito, kupatsa owerenga chinachake chogwirika kuti agwiritse ntchito ngati chikumbutso cha mtundu wanu pamene mukuvomerezabe kukopa kwaukadaulo-umboni wakuti kusindikiza ndi digito zikhoza kukhalapo mu mgwirizano wangwiro,Malingaliro a Interactive woyendetsedwa ndi brand!
Kodi Ubwino Wa Interactive Print Marketing Ndi Chiyani?
Chibwenzi Chapamwamba
Kutsatsa kwamasindikizidwe achikale kumatha kukhala kolimbikitsa komanso kopanga mwazokha, koma sikumapereka mulingo wofanana wazomwe zimayenderana ndi kusindikiza. M’mabuku achikhalidwe, owerenga amangowerenga … chabwino, werengani zomwe zili patsambalo. Nthawi zina amapeza chithunzi chabwino kuti ayang’ane.
Kumbali ina, kudzera m’mabuku osindikizira, owerenga akuitanidwa kuti atengepo mbali yowonjezereka. Amatha kusanthula ma code, kutsegula zochitika za AR, komanso kukanda masamba kuti awulule china chake chobisika. Izi zimapangitsa chidwi chawo kuti chikhale chotalikirapo ndipo chimapangitsa kuti uthenga wonse ukhale wosangalatsa kwambiri chifukwa umakhala wamunthu.
Kukumbukira Bwino
Zotsatsa zapaintaneti ndizosaiwalika kuposa zomwe zimalembedwa pamapepala, nawonso. Kuchokera Upangiri Wanu Wophatikiza Zonse Pagawo la Imelo pamawu obisika amakanema kupita kumitundu yaposachedwa ya 3D, kudabwa ndi zachilendo za kutsatsa kwapaintaneti ndi zomwe anthu ambiri angayamikire —makamaka omwe ali opepuka pang’ono akamatsatsa malonda.
Kutumiza Zambiri Zatsatanetsatane
Mutha kufotokoza zambiri pogwiritsa ntchito zolemba ndi zithunzi. Kutsatsa kwapang’onopang’ono kumapatsa owerenga zambiri, nkhani zambiri, komanso kuzama. Mwachitsanzo, zokutira za AR zitha kuwonetsa mtundu wa 3D wazinthu kudzera pa foni yam’manja ya owerenga, kuwapatsa kumvetsetsa kokhazikika pazomwe mukupereka. Kapenanso, nambala ya QR imatha kutengera owerenga kuvidiyo yofotokozera ntchito yanu. Izi ndi njira zamphamvu zoperekera chidziwitso popanda kukakamiza mawu ambiri patsamba.
Kusavuta Kuyeza
Mutha kuyang’anira ndikusanthula magwiridwe Malingaliro a Interactive antchito azinthu zanu zambiri zakubetcha zolumikizana kudzera pamapulatifomu apa intaneti. Zida izi zimakuthandizani kuyeza mphamvu ya zinthu za digito monga ma QR code. Zizindikiro zazikulu zantchito (KPIs) pazotsatsa zosindikiza zikuphatikiza.