Mukufuna kudziwa chinsinsi chodziwika bwino pamsika wamalonda? Chizindikiro gulani chokhazikika. Ndi msana wa njira iliyonse yabwino yotsatsa. Kaya ndinu wosewera wamkulu kapena woyambitsa mwatsopano, momwe mumaperekera mtundu wanu kungapangitse kapena kusokoneza kupambana kwanu. Tiyeni tidumphire m’mene mungakhomerere chizindikiro pazida zanu zonse kuti mukhale ndi mgwirizano komanso wosaiwalika.
Decoding Branding & Marketing Collateral
Kotero, kodi chikole cha malonda ndi chiyani kwenikweni? Kupanga Chifukwa Chake Muyenera Kutumizira Imelo Kutsatsa Kwamakasitomala Anu chizindikiro ndi momwe mumapangira chizindikiritso cha chinthu kapena kampani yanu. Ndizokhudza kuonetsetsa kuti makasitomala akuzindikirani ndikukukhulupirirani. Chikole chamalonda ndizomwe mumagwiritsa ntchito powonetsa izi – ganizirani zowulutsa, mawebusayiti, zomwe zili pawailesi yakanema, mumazitchula.
N’chifukwa Chiyani Kusasinthika Kwa Brand Kuli Kofunikira?
Kuyika kwanu kukakhala kofanana pamapulatifomu onse, kulumikizana kulikonse kumalimbitsa kuti ndinu ndani komanso zomwe mumayimira. Ndipo apa pali chowombera-kafukufuku akuwonetsa kuti amachulukitsa ndalama ndi 33%.
Kusasinthika kumatsimikiziranso kuti mosasamala kanthu komwe kasitomala amalumikizana ndi mtundu wanu, amapeza vibe ndi uthenga womwewo. Izi ndizofunikira pakukumbukira komanso kukhulupirika, ndipo Mastering Branding zimakuthandizani kuti muwoneke bwino pamsika wodzaza anthu.
Pewani Zolakwika Zotsatsa Izi
Kugwiritsa ntchito ma logo osiyanasiyana, mitundu yamitundu, kapena kutumizirana mauthenga pamapulatifomu kumatha kusokoneza omvera anu ndikuchepetsa mphamvu yanu.
Kugwiritsa ntchito chizindikiro chachikale, monga ma logo akale kapena mitundu yamitundu, kungapangitse mtundu wanu kuwoneka wonyalanyazidwa kapena wopanda ntchito. Khalani ndi zatsopano kuti omvera anu atengeke!
Njira Zosunga Chizindikiro Chanu Chosasinthika
Digital Asset Management Systems (DAM) Systems – Ganizirani za izi ngati zotsekera mwadongosolo pazinthu zanu zonse. Amasunga chilichonse pamalo amodzi, ndikuwonetsetsa kuti aliyense akugwiritsa ntchito mitundu yaposachedwa.
Chitsogozo cha Mtundu Wamtundu – Kusintha buku la malamulo amtundu wanu kumathandiza aliyense amene amapanga zinthu zamtundu wanu kudziwa momwe angakulirenso.
Kuwunika Kwanthawi Zonse – Kuwunika pafupipafupi kwa zida zanu zodziwika kumakuthandizani kuwona zosagwirizana kapena zinthu zakale, kupangitsa mtundu wanu kukhala watsopano komanso wogwirizana.
Kusunga chizindikiritso chamtundu wokhazikika pazogulitsa zanu zonse kumalimbitsa malo anu pamsika ndikupangitsa makasitomala kukhala otanganidwa komanso okhulupirika.
Taganizirani za Kusintha kwa Old Spice
Akangoganiziridwa ngati mtundu wa anthu oka
lamba, Old Spice adasinthiratu mawonekedwe awo. Adapanga zambiri zakubetcha zotengera zatsopano, kupanga zotsatsa zotsogola, ndikusintha kalembedwe katsopano, kamakono. Ndipo inu mukudziwa chiyani? Zinathandiza! Mawonekedwe awo adakula, adawoneka atsopano pamsika, ndipo adayamba kukopa gulu laling’ono kwambiri. Ndipo pomamatira ku mawonekedwe atsopanowa pakutsatsa kwawo konse, zinthu zidakhala bwino. Kupanga kwa Mastering Branding Old Spice ndi chitsanzo chabwino cha momwe kuyika chizindikiro kumatsitsimutsira moyo watsopano kukampani