DESTEP stands for the abbreviation of six elements. The following factors should be investigated:
Below are these macro factors elaborated. We do this with examples. Very useful for your thesis and marketing plan!
Age structure and gender
Composition of the household
Education level
Average income
Current size and growth of the target group
The website of Statistics Netherlands contains public data on the population.
Practical examples elaborated:
A clothing company currently focuses only on adult women and men. Research shows that the number of children is increasing rapidly. This may be an opportunity to offer clothing for children.
The size of the target group decreases and with it your sales opportunities. This is a threat to your turnover.
Increase in single-person households. A supermarket can respond to this by selling smaller packages.
There is an ageing population: the number of people aged 65 and over is increasing. This can be an opportunity to adapt your current product to the elderly. This way you can sell it to this group.
Demographic factors destep analysis
Example of demographic data. With greece whatsapp number data such information you can see if there are certain developments that affect your business.
So you look at the economic situation of the country (or region). Good purchasing power can contribute to the success of your company. A disappointing economy may pose a threat.
Increase in the number of unemployed
people aged 40-60. This has a negative impact on purchasing power. The company may also be able to focus on another target S HubSpot se můžete dozvědět více o potenciálních zákaznících a proměnit je v zákazníky group that has more to spend.
Income increases and (health) premiums remain the same: your target group has more to spend. This increases the sales by lists opportunities for luxury products.
Inflation is rising in the country. Prices in the country are rising and the salary remains the same. This is causing the purchasing power to fall.