5 than with a rating of 5. The conclusion is that they are guided by the logic: “It is impossible that everything is ideal.”
Be wary of online reviews though, as too many negative ones can only get you the following:
Consumer confidence is falling
Your business equity is damaged
Falling sales
Employees are updating their resumes and looking for a better job
Who influences your online reputation?
If you don’t control your brand’s reputation, who will? We are talking about a positive, but also a negative impact.
Negative influence
This comes down to what
your company does. Or rather, it doesn’t work.
Zero or negligible presence on social networks. When we research a product as consumers, we search for it online.
First, we search pages and accounts on social networks. If your brand is not present, your competitors win.
Would we buy your product? We don’t want stockholder database to bother and search for information about him for half an hour. That’s too much time!
Ignoring consumer reviews and comments
If customers take the time to post positive reviews, say thank you. If they post negative, talk to them and try to solve their problem.
Consumers trust customer reviews. While 90% say user-generated content influences their purchasing decisions.
Online content that does not provide value
Content loaded with keywords, bad grammar, overloaded with acronyms and slang terms… Consumers visit your website to learn more, not to fill their free time because they are bored.
If the information is not clear
they will be confused, disappointed and soon leave the site.
This is your online store . Make sure your team knows everything about the topic they’re writing about, or watch your bounce rate increase.
You can create a positive impact by:
Be present and engaged on social networks
Use customer reviews and user-generated content
Create website content, blog posts, messages that provide valueAnd the key thing: A happy team is a loyal team!
How to measure your online reputation?
Before you can implement your online reputation management plan, you need to understand how consumers currently view you.
To understand what people are saying about you, look at all aspects of your business.
See your past performance and the
results of your competitors. Check if your details are relevant.
Follow topics from your business and stay up to date. What is your audience engaged in and who is spreading that message? Combine key metrics to make data easy to find and analyze.
Check out other industry trends or competitor actions you should be following. Share your results with the appropriate teams in your company.
Let’s look at things a little deeper
Social media monitoring
How engaged are you with
your audience? What is the tone of your communication? These things will affect what consumers think of your brand.
Key KPIs to monitor – positive and negative engagement on your posts. People comment on your posts.
But… are the comments positive or negative? Use analysis to discover the true feeling.
Key KPIs to Monitor – Content Amplification . Is your content so engaging that people are sharing it? Your reputation is not only important to your new tech the value of educational content customers. It is crucial that your reputation is ranked highly by potential customers. You need to amplify your content to reach and engage with them.
Acquired followers on social networks
This includes any mentions
that were not created by you, but were created organically by users of the social network or website in the form of status updates, comments, tweets, articles, blog posts, etc.
To get a broader understanding ca cell numbers of what people are saying about your business, check out: All terms related to your business, including product names, hashtags, industry keywords … Anything relevant to your brand identity.