processes an average of 70,000 searches and queries EVERY SECOND!
How many searches per day is that? How many searches are related to your business? Ask yourself how much you are wasting in all those seconds during the day, just because you are not using the potential of various Google tools.
Whether you’re looking to harness the power of digital marketing for the first time or are interested in ways to advance your current goals, there’s always something you can do to improve your business. Google Tools is One of the best ways to connect with your audience, realize the full potential of digital marketing and sell more.
What Google tools are and
whether they are suitable for your business, read in the following text
First, let’s look at some of the stats:
70,000 searches are processed by Google every second
72% of searches happen rcs database on the Google search engine
92% of mobile searches happen on Google
92% of the world’s search engine market belongs to Google
It’s easy to see why Google is such an attractive advertising platform. In this blog, we bring you several available strategies to make the most of your relationship with Google. Here’s how to use all the tools they offer and get the best ROI for your time and/or money.
Some things will not cost you financially
but you must invest in your knowledge and education so that you can achieve results yourself in a shorter period of time. Here’s what you can do for free.
If you write a blog, take care of the titles, subtitles and words in the text
Let’s face it, blogs are not only intended for the beauty industry, philosophers or influencers like food bloggers, mom bloggers and the like.
Blogs are also used by serious global companies, such as Microsoft, Coca Cola or Nike. These are just some examples. You wonder, why would these companies, in addition to their popularity and development, invest in writing a blog on their website or pay for advertising on the Google search engine? Simple. It pays off!
The sooner you understand the
importance of your business’s online presence, the sooner you will be able to control the growth of your business and improve and expand it.
What you can do for free is to pay special attention to:
Headlines – This is what people read first. If they do not immediately see the benefit that will serve them from the title, they will certainly not waste time reading the entire text, no matter how useful it is and how much effort you have made. So, tell them right now why they should click on the link.
Subtitles – Surely you yourself have been in a situation where you needed some information and tried to find it, no less, than on Google. And I also formulating mission and vision with examples believe that you have come across a poorly formatted text at least once and your eyes got tired quickly, and you left that site even faster. So, insert subheadings wherever you can and help your audience “swim along your text”. Here is a concrete example:how to get the most out of google
Words in the text – No matter
how serious the business you are engaged in, such as developing software for other companies, drop the ball. Write in language that your audience will understand. If a bakery chain needs a program that will make it easier for them to monitor their business, they will certainly not understand what an ERP or DMS system is. And when they don’t know what something is, they don’t even need it. Therefore, speak in the words of your potential customers and make it clear to them what the benefits of your products or services are.
Be careful with descriptions (metadata)
Optimizing your website’s title and meta description tags are among the most basic and essential things to pay special attention to in order to ensure that your website ranks properly in Google’s search engine results pages.
Title tags and meta descriptions give searchers information about what they will find on a website before they click on the search results.
As your website earns more traffic thanks to accurate listing data and quality content, your site’s ranking can increase organically.
Key words
Is your online presence optimized with strong keywords of varying lengths? Keyword research is the most important SEO practice to help your target audience find your content effectively. Single, simple keywords should, of course, be included in all content on your website, but you can specifically include so-called long tail keywords or keyword phrases.
Some keywords fit naturally into the ca cell numbers text on your website. These are unique, relevant keywords that are easy to incorporate into your digital content.
They are also relatively popular and not used by most other businesses in your industry. Always be on the lookout for keywords that you can include in your content to improve your organic search results.
Keep in mind that this is only part of the steps that you must do correctly, in order for your website to be ” first on Google “.
Google My Business
Google My Business (GMB or Google My Business) is a free Google tool designed to help businesses create and manage their online presence across Google, including search and maps. By verifying and editing your business information, you can help customers find you and provide them with detailed information about your business.
To attract and connect with your audience, GMB offers a variety of features to edit your business details, add photos and videos, and manage public views. You can track data on how often people search for you, incoming phone calls and customer demographics.
This is an ideal tool for almost all industries, especially if you have your own restaurant, hair or beauty salon, shop or something similar.
Mobile indexing
People today are increasingly using the Google search engine on their mobile phones. Very often they look for information while they are in transport or while they are doing some other activity. This means that they do not have too much time to read texts on websites that are not adapted to mobile devices.
Mobile-first indexing means that Google will use the mobile version of your website to index and rank your pages. Historically, the index primarily used the desktop version of a page’s content when evaluating a page’s relevance to a user’s query. As mentioned at the top of this blog, 92% of all mobile searches happen on Google, so this really makes sense when it comes to optimizing your website for mobile devices.
Websites that are not mobile-friendly can be difficult for users to navigate on touchscreens, requiring them to pinch and zoom to access certain information. You’ll admit, this isn’t practical at all. Optimizing your digital presence by prioritizing mobile helps build your brand organically with high-quality, quality user experiences and easily accessible content and contact information.
Google ads
Google Ads (Google Ads) is a paid service that allows you to have your website displayed in the top advertising spaces on Google, above any organic entry. The main advantages of Google Ads are that they offer faster results than organic SEO.
According to Google
advertisers earn $8 for every $1 they spend on the Google Ads platform.
That’s 8 times more than what you would invest in advertising space on this platform. In addition, all results are measurable, unlike a flyer or billboard for which you have no idea who saw it and whether they actually took action after that or just moved on.
By including a Google Ads campaign in your budget, your ads are guaranteed to be shown to relevant audience members. Google Ads is one of the most popular Google tools.
Google Ads can help search. Engines find your content through standard searches, YouTube, Google Maps, Google Play, and any other platform you . Create content for. Through your advertising account on this platform, you can refine every aspect of the campaign, including adjustable bids for different audience types, refining your target audience, and. reating new exclusions for products or services you shouldn’t be associated with.
What is important for you
to know is that there are. Several types of Google ads, specifically.
Google Search campaigns
They mean that your website ranks for. Certain keywords and that it appears on the first page of Google for those keywords. It looks like this:
Google Display campaigns
This type of campaign practically allows you to. Have a banner on all sites that have a contract with Google on the use of media space. Here’s what it might look like:
how to get the most out of google
The first type of campaign is mainly used in cases where you want to increase sales, while the second