your business’ profile yet, follow my guide to setting up a Google My Business Account. I also have another guide to local link building strategies you can follow to level-up your local search visibility. How to Use the Local Guide Program to Improve Your Local SEO The amount of reviews you get from local Guides can work in your favor, and boost your online reputation – a must for brand recognition and improving your rankings. Here are some of the ways I have encouraged more and more reviews from Local Guides: Keep Your Google My Business Profile Updated Be sure that Google My Business has all the information a user needs to know about your business.
Aside from the basics, such as your
address and operating hours, consider if they need to know what kind of facilities you have at your location, additional services you provide, links to your menu and social media profiles, and so on.
Make it a point to review and update
your profile every so often as your business grows. The more descriptive your Google My Business profile is, the more likely you are to be discovered and reviewed by other users (Local Guides included). Respond to Your Reviews–Even the Bad Ones Customers, in general, want to feel that businesses care about their experience–which makes responding to their reviews a must. BrightLocal’s survey on customer reviews shows findings which should really drive this point home: “89% of consumers would be ‘likely’ or ‘highly likely’ to use businesses that respond to all reviews” “59% of users said they are fairly likely to use a business that responds to all reviews” “52% said they would use a business if a merchant responded to only negative reviews” “22% say they’re ‘not likely at all’ to use businesses that don’t respond to any reviews” So yes, you should reply to all the reviews on your profile, even the bad ones.
It will show future customers who look
you up online that you do care about their experience. Don’t Buy Reviews It might be tempting to reach out to Local Guides and incentivize them to leave a review or contribution to your Google My Business profile, but it’s something I strongly do not recommend. The best engagement happens organically – plus, buying reviews violates Google’s review policy. Instead, encourage engagement with your profile by adding its link to your other platforms and focus on building up an authentic relationship with your customers. Use Feedback for Insights Local Guides are more likely to come back and continue engaging with your business if you’re using their feedback to improve your business.
Don’t ignore reviews from other
customers either – each armenia phone number library contribution will give you valuable insights on your customer experience. So reply and thank them for their feedback, and take note of any actionable points that they provide in their comments.
Key Takeaway Understanding the Local
Guide Program and how it affects your business is crucial if you’re working on improving your presence online. Remember, brand reputation and SEO go hand-in-hand. When a trusted source like them engages with your Google my Business, it doesn’t just boost your online credibility within your industry, it’ll also benefit your ranking on the search results. Having a solid plan for responding to and generating reviews not only helps retain existing customers but also attracts new ones.
Use this guide to build up social proof, increase
customer engagement and creating a destep analysis i explanation experience, catch the attention of Local Guides, and ultimately climb up local search results. Key Takeaway Reviving old blog articles for SEO is a powerful strategy that can breathe new life into new posts, taking the time to refresh existing content can yield impressive results, both in terms of traffic and conversions.
As your business grows, the idea of expanding to
multiple locations and tapping hin directory into new markets eventually becomes a possibility. And getting to this point can be exciting for business owners– but it’s also a complex process that involves the application of different strategies, especially when it comes to your SEO.