Are you going to make the DESTEP analysis? Then you want to do it right. That is why we explain in this article how to apply this method. We do this with examples. With this you map the market and discover relevant trends and developments. A few characteristics of this model:
Consists of 6 factors
You have no direct influence on developments
Suitable for external analysis
You use the information for a business plan, marketing plan or thesis.
Strategic marketing plan example
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What is a DESTEP analysis?
Why do you make the DESTEP analysis?
What can you do with the findings? (example)
What factors does the DESTEP analysis consist of?
Demographic factors
Economic factors
Socio-cultural factors
Technological factors
Ecological factors
Political-legal factors
What is a DESTEP analysis?
The DESTEP analysis is a denmark whatsapp number data marketing model. With this you map the external environment. This brings important opportunities and threats to the fore. You examine the market from six angles:
Demographic
Socio-cultural
Technological
Ecological
Political-legal
An organization uses the findings to adjust the (marketing) strategy. The company has no direct influence on the results. It is therefore also called a macro analysis. The DESTEP method is included in a marketing plan, thesis and business plan .
The six factors of the DESTEP analysis
Why do you make the DESTEP analysis?
You make the DESTEP Naše usluge PPC upravljanja daju rezultate analysis to find opportunities and threats. The trends and developments found may have an impact on by lists the company and partly determine the success of the organization. A company can respond to this.
If you don’t know how the market is developing, there is a chance that your strategy will not succeed. That is why it is important to know what is going on in order to adjust your business strategy. The results from the DESTEP analysis are ultimately processed in the.