organic website traffic, choosing the right keywords for your content is half the equation. key words
Creating outstanding content is the other When it comes half of the equation. But don’t worry, the task is broken down into six easy steps.
How to do keyword research
Keyword research is the starting point for all keyword related tasks. Let’s take a look at what exactly we mean by keyword before we get down to the basics.
What is the definition of a keyword?
Keywords are words and home owner database phrases that users enter into search engines.
It makes sense to hire an SEO agency to conduct keyword research if you have a large marketing budget. SEO experts conduct keyword research on a daily basis and will invest in expensive software licenses to gain access to more technical data. Every campaign should start with a focused keyword research process, according to any reputable agency.
For those on a tighter budget
a platform like Upwork can help you find a freelance SEO expert. This is cheaper than hiring an agency, but the quality of work will be inconsistent and you will have to spend time identifying and working with a competent freelancer.
Having trouble finding the budget for keyword research or just curious about how it all works? Our guide can help you conduct your own keyword research. We’ve developed a guide on how to conduct keyword research and analysis using free tools .
Consider search intent
It is crucial to consider the search intent behind each search engine entry while conducting keyword analysis. Navigational, informational, and transactional are three examples of how SEO experts classify
keywords into different classes
Navigation Keywords: When a user uses a browser to navigate to a web page, this is called a navigation keyword. For example, they could type ” Twitter ” into Google to get to twitter.com .
Informational keywords: When a user uses Google to find a particular piece of information, this is known as an informational keyword. If they’ve never heard of Jeff Bezos , they might Google “who owns Amazon ?”
Transactional keywords: These imply that the user is looking to buy something. The words “buy” and “sell” are good indicators of business intent. A search engine that puts “where to buy an iPhone” into Google, for example, is obviously considering spending on the phone.
Consider the buyer’s journey plan
Consider the typical path a potential customer takes from first learning about your business to placing their first order. Most customers will not purchase an item when they first hear of many businesses’ websites, especially those that sell high-value items. Instead, they may go through several stages, including awareness, evaluation, and decision. This is called the buyer’s journey in marketing parlance.
When a potential consumer realizes they have a problem, this is part of awareness. Potential clients in the awareness stage may not even know the name of their problem; all they know is that it exists. An office worker, for example, may experience joint pain at work but still have not been diagnosed with a specific cause.
A potential consumer
begins to name his problem and study various remedies during the consideration phase. To get back to our office worker, he can see a doctor about his wrist pain and get a diagnosis.
The decision stage is the last stage. Then the when it comes to starting potential consumer considers various options before deciding on a course of action. As sellers, we hope that the customer will choose to buy our product over one of our rivals. An office worker can buy a gel mouse pad. He will also have to choose which brand to buy and where to get it.
Analyze the competition
It is very important to consider the competition for your chosen phrase or keyword while conducting keyword research. The simplest approach to determining how competitive a keyword is is to type the keyword into a search engine and see what comes up.
Ads are the first area to check. These are marked with “Ad” or “Sponsored” tags on Google. Paid advertising will always appear above other results on Google, so it’s worth checking out the ads before
committing to a large chunk of content
Websites that naturally appear on the first ca cell numbers page of Google for your chosen phrase are another item to look at. Does this page apply to large marketing campaigns? If that’s the case, it’s unlikely that your initial blog post will rank first.
Finally, look at the actual results. Is it possible to surpass the content?