In a world where new applications are creat achieving adequate positioning is not an easy task. There are millions of mobile applications in the world and for this reason it is very important that today a company takes into account implementing an ASO strategy positioning for mobile applications to achieve greater visibility over others.
But what exactly do it? What are its benefits? And how can I help me achieve my visualization goals? Well in the following article we will develop these doubts and provide some advice that could help people optimize their resources and win a space in the digital market.
What is Aso?
Content index
To clarify the input issue ASO fulfills the same functions as the SEO web positioning. In other words while a SEO strategy is concern with making a brand position between the first places of the search engines ASO is responsible for positioning mobile applications but in their virtual stores (Google Play Store and App Store).
The main objective of ASO is to generate that more people can find the applications they are looking for more easily and quickly without the ne to move on to the next page. The idea is that once the app is found the user does not hesitate to install it and thus obtain a conversion in his favor.
Factors for ASO positioning
To start implementing an ASO strategy it is important that brands take into consideration the main factors that all application should include to achieve the propos objectives:
Qualification:
It is recommend that the application title be short so that neither the search engine nor the user takes a long time to find it.
It must contain at least a keyword of user interest.
Description:
In a nutshell it must make clear what your application is and for.
The description limit is 4000 characters; However the text has to be short to denote clarity and not disorder.
It must be attractive to encourage the shadow making user to generate a lead in favor.
Icon:
It must be original and creative
Avoid white funds because you can lose with other applications.
Screenshorts or screenshots:
Screen captures must show attractive passages of the application. The reason is simple and thanks to the Screenshots it is more likely to attract users since they are showing how the app is inside.
Categories:
Choose the most appropriate for the application. Users also look for categories.
Review:
To more reviews and positive votes the cyber monday: what it is and how to take advantage of it to increase your sales greater the popularity of the application and will mean that it is of good quality.
Keywords:
Use all those relat to the application. However bh lists not filling the entire title or description with them as it can be counterproductive.