In 2024, SMS is more than ever a powerful and essential marketing tool. With a reception rate of 98% and an ability to reach consumers directly, it generates an exceptional return on investment for companies. Its growth and effectiveness are largely due to the massive penetration of smartphones, us by more than 90% of adults in France . In this article, your SMS platform reveals the 7 SMS marketing trends 2024 to follow closely this year.
1. Audience targeting and segmentation
Targeting and segmentation are essential for a successful SMS marketing campaign in 2024. Generation Z, although difficult to reach, represents enormous potential for many businesses . This generation, accustom to intensive use of smartphones, frequently checks their phone throughout the day. SMS marketing is therefore the ideal tool to reach them, as it allows you to reach them directly via the mium they use the most. By adapting your messages to the demographic and behavioral criteria of this age group, you can personalize your campaigns to maximize their impact.
2. The dynamism of interactive SMS
2nd essential digital marketing trend in freequently asked questions 2024 to boost your communication: interactive SMS.
By sending messages that encourage interaction, such as polls, questionnaires or surveys, you can make your communications more engaging and less monotonous . SMS responses allow you to collect valuable feback from your customers, which strengthens their engagement. The use of virtual numbers (VLN) can also be an interesting tool because your customers can contact you directly by SMS. This interactivity improves the user experience and increases loyalty.
Interactive SMS
3. Richer content!
2024 communication trends call for going beyond simple SMS to sending rich and captivating SMS messages. Use short links to direct your recipients to relevant content, integrate emojis to add a personal and engaging touch, and use tracking features to evaluate the effectiveness of your SMS campaigns.
Personalization is becoming increasingly crucial: by tailoring your messages to each customer’s individual preferences, you strengthen their engagement and increase the chances of conversion and loyalty.
4. Strengthening data security
SMS Marketing Security and Regulation
Data security is one of the most essential SMS marketing trends in 2024. In Switzerland, the new Data Protection Act (nLPD) strengthens the protection of personal data. This legislation imposes increas transparency and strict IT security Que é a planificación de contidos e como facelo ben measures , applicable to both Swiss and foreign companies. Since SMS marketing involves the collection of data to communicate, it is crucial to inform consumers and comply with the security rules in force. SMS remains one of the best communication tools in terms of security, thanks to its basic principle: a telephone number corresponds to a unique person, rucing the risks of fraud and identity theft .
5. The omnichannel strategy
Integrating SMS with other communication kcrj channels is crucial to amplifying the impact of your marketing campaigns. A multichannel strategy allows you to broadcast your message across various platforms, reaching a wider and more diverse audience. For example, 65% of consumers use social mia messaging apps to contact customer service . By combining SMS with social mia, email, and other channels, you can create a consistent and engaging customer experience.