Acknowledging Mistakes
Following the failure of Silicon Valley Acknowledging Bank (SVB), the Federal Reserve issued a detailed report for the public. The report outlined […]
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Why Crisis Comms Is So Important
5. Practice, practice, practice. your crisis team ahead of time. Ideally, your designat spokesperson will be a familiar face for contacts and […]
Creating a Winning B2B Influencer Marketing Strategy
X influencer rate chart Soon after Twitter rebranded to X, the platform Creating introduced options that enabled certain users to monetize. As […]
The Case for Crisis Communication as a Tool for Reputation Management
One result of liv in an always-on, digital The Case world is unlimit, instant access to information. This can be both […]
Black Friday: Keys to your marketing strategy (2024)
Black Friday and Cyber Monday are two eagerly awaited dates in the marketing calendar in recent years. It is the weekend with […]
COLLABORATION
Think back to your last team meeting. I think it’s fair to say that most team meetings are led by one person […]
Steps to improve Customer Experience (CX) in call centers
There’s always room for improvement when it comes to creating an amazing customer experience. But why is improving customer experience so important? […]