How do you make the internal analysis?
We divide the internal analysis into four sub-areas. This way you can make it the right way. It is important to examine […]
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What factors does the DESTEP analysis consist of?
DESTEP stands for the abbreviation of six elements. The following factors should be investigated: Below are these macro factors elaborated. We do […]
Formulating mission and vision with examples
A mission and vision are important elements for a company. They form the basis of the strategy and important decisions. For this […]
Create Confrontation Matrix Key Points
To form a clear picture of the confrontation matrix, you place the main points opposite each other. These are the most important […]
Creating a DESTEP analysis | explanation
Are you going to make the DESTEP analysis? Then you want to do it right. That is why we explain in this […]
Create and complete a confrontation matrix
Creating a confrontation matrix is part of the strategic marketing plan. Completing the matrix is bas on input from the SWOT analysis. […]
Components of the ABCD Analysis
The ABCD analysis is an analysis of four different components from the external environment: To perform these analyses, you can use various […]
Performing ABCD Analysis (Explained)
The ABCD analysis is used to analyze the external environment. The external analysis is an essential part of the strategic marketing plan. […]
Example of a good main question
You can delimit a main question in various ways. To give you an idea, below are examples of delimitations. You can mention […]
Formulating the main question in your thesis
Formulating a main question is important for your marketing plan and thesis. You draw this up after creating the problem definition . […]