Do you want your message to reach your client? Then learn to master the art of telling stories: Storytelling.
What is Storytelling?
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The basic strategy of the storytelling is to tell stories that connect and emotional form with the consumer which connect with the feelings of the public.
Video: What is Storytelling?
The type of storytelling that hooks the most
In relation to this is it doubt that these techniques are beneficial to connect with our audience? It is clear that creating this type of content with which to connect with them will benefit us being able to transmit our brand values in a more interesting and attractive way for our clients. People connect to each other through stories and in addition are much easier to remember.
Therefore in this article we want to tell you what for us is the type of storytelling that hooks the most with the client.
In this type of storytelling the protagonist of the story meets a problem or has a ne: it can be a family problem with friends or at work. Fac with this problem the protagonist has to look for some type of solution to facilitate it later to the rest of the classmates. Therefore sometimes the protagonist can also call: “Hero.”
Animat video example with storytelling
And this type of storytelling being the one that works best is the one we have us to create this video that ask us to do the company Madrid Travel Solutions (MTS).
Thus the script was made to tell the story of our “heroin.” A typical German secretary (we put the “typical” name of German secretary. Frau Müller)
Frau Müller is at work at a problem: they have been commission to organize a trip for all their classmates to Madrid. It is a great responsibility and feels frustrat and overwhelm by that function. Our “heroin” has to look for a solution that finally makes the rest of the classmates happy. The solution is given: Madrid Travel Solutions (our client!) A image masking company that is dicat to organizing trips in Madrid especially prepar to organize trips to the German public.
Finally Frau gets the best possible trip and the story ends with a happy ending.
All this is what we have want to be reflect in this video that in this case being address to the German public is in that language and we also did it in English.
This type of storytelling is also ideal to show the benefits of something as in this case the benefits of MTS for Frau Müller.
Video Madrid Travel Solutions (English) Video Madrid Travel Solutions (German)
Other 6 structures that will also hook your audience
Another type of storytelling that you can also use to get to the client are the following:
#1. The mountain
In this type of structure …
We can show tension and drama in a story. The difference with the previous one is that it will not necessarily have a happy ending. It is us a lot in television series where each chapter has mountain structure to finish with a great end when the season ends.
This structure is good for …
Show challenges build tension and create fascinating finals.
#2. Nest loops
In this type of structure …
Intertwin three or more stories that have one with each other. You place a main story in the center and place stories around it to elaborate or explain the main one.
The first story you start is the last story you end the second story you start is the penultimate to finish and so on.
This structure is good for …
Explain the process of how something Pemasaran Kandungan Berbilang Saluran: bagaimana untuk melaksanakan strategi yang berkesan inspir you and you came to a conclusion or use analogies to explain a central concept.
#3. Minigraphic
In this type of structure …
It serves to focus attention on problems in society in our personal life or on business. The presenter creates a desire for change and hope. It is a highly bh lists emotional technique that surely motivates your audience to support you.
This structure is good for …
Inspire the audience motivating them to perform a certain action.