Traffic might go to (like your blog) need to contain some form of bait. After all, the goal of web traffic you attract, just like traffic you rent, is to convert website traffic to traffic you own. However, since you can’t control where that traffic goes on your site like you can when you rent web traffic, your goal should be to make a good impression and direct them where you want them to go with some attractive bait.
Understanding that web traffic comes in 3 different flavors and recognizing that your ultimate goal is to convert all of that traffic to a website you own so they can enter your communication channels is critical to online marketing success for your small business.
Let’s explore each type of web traffic and the marketing channels they use in more detail.
9 Marketing Channels to Attract Leads to Your Brand
Many business owners are confused by business vocabulary. One particular difficulty has to do with the “marketing funnel,” specifically how a company builds brand awareness through leads.
Since I always find it helpful to look at a list of options, today armenia phone number library I want to focus on marketing channels that will help businesses attract eyeballs in their quest to create brand awareness for their business. In subsequent articles, we will look at marketing channels that businesses can rent and what to do when they have contact information. When it comes to marketing channels designed to attract potential customers to a company’s brand, they are performing what most people call content marketing. Essentially, the business is creating content that potential customers can find through some form of search. Therefore, search engine optimization (SEO) essentially creates a gravitational pull to attract potential customers.
When it comes to anything in the “attractive” category of content marketing, businesses don’t try to sell directly, but instead focus on demonstrating their expertise and/or market leadership in a specific industry. Here is a list of content marketing channels that attract attention.
Blogs and their video equivalent
Vlogs, are often the platform for building your more visible to customers cell-style credibility and establishing trust with potential customers.
article
Many online and print magazines will accept articles bwb directory from guest writers. This is a great way to get your content on the publication’s platform and reach their readers for free. Most allow you to include a bio with a backlink to your site. This is just a list of publications that will either pay you to write an article or accept guest articles. There are many others of course, so this is just a partial list.