It is indisputable the increase that SMEs and startups have suffer in recent years however this fact has not prevent the increase in the use of online marketing techniques regardless of whether or not there is a specific department for it.
Today is a great day to do a good analysis of what these marketing managers (and not so managerial) do in the execution of online marketing strategies. Here are each point:
Not clear the campaign objectives:
Content index
One of the main errors when executing digital marketing actions is not to previously establish the analysis objectives of each campaign. It is essential to emphasize this point to once the campaign is finish have the necessary data to monitor and analysis of the results obtain.
Thanks to these results and their evaluation regarding the mark objectives the marketing manager will be able to make the appropriate decisions for the next campaigns. Improving them and focusing them better to user activity.
#2. There is no adequate orientation to the audience:
Although a brand has the best content of the networks it will not have the results that it should if it does not reach the right users at the right time.
The channels are increasingly saturat so we must adjust our target audience very well and above all what they will see and how. It is no longer enough to segment users depending on age sex or location; Now users want to see only those contents that interest them. Inde the interests of the users are those bullets we ne to shoot.
#3. Impersonal or incorrect customization:
How many times have you not bought or even look a cheap flight to London and subsequently have bombard you with information about flights to London? Unfortunately these types of situations are more common than they should. Therefore a marketing director must take the appropriate measures to study its customers well and offer it what can really be useful.
#4. Mobile Marketing:
Unquestionably it is the new era of the use of the. Internet who does not use the mobile as the main device? The use of the mobile device increases significantly. Since we always have it “by hand” and the big brands have put within our reach devices with multiple functionalities.
But keeping it in mind is not enough every drop shadow marketing equipment must plan a specific strategy for this type of platform considering how their public or its potential users make uses of it.
The big mistake of believing that email marketing has di:
In the case of mobile devices as we Överlista sociala mediealgoritmer för att göra dina artiklar virala mention above. It is a device that always goes with us and without. A doubt most of the time we use it to check our email tray. Therefore not using specific email marketing. Strategies for this mium is a big mistake that your brand will undoubtly suffer.
On the other hand that of social networks bh lists the sales and services. Lines is unfeasible without the use of email marketing since. This is still the conductive thread of the customer’s trip. From when he decides to buy. A product until he arrives at his house .