The Olympic Games, started almost 2,700 years ago in Olympia, have become an international event. They unite people from all over the world to cheer for their favorites and their country, and also provide brands with a unique opportunity for collaborations and promotions.In this article, we have collected everything about the marketing of the Olympic Games: branding, collaborations, partnerships, scandals and promotion features.By the way, one of the elements of the branding of the Olympic Games is an individual font inspired by the Art Deco style popular in France in the 1920s.Photo: Marketing of the Olympic Games in Paris
Opening in different parts of Paris was an innovation for the Olympic Games. And this was displayed on official posters in the format of a diptych.
Branding of the Olympic Games in Paris 2024
Paris 2024 introduced a common emblem for the Olympic and Paralympic Games for the first time. This innovation creates an inclusive and universal identity.The emblem combines three key elements: the gold medal, the Olympic flame and Marianne.The gold medal symbolizes achievement and striving for excellence. She reminds that the medal is available not only to champions, but also to every athlete who strives for success.
Telemarketing data is the solitary how to build telemarketing data accumulation of contact data and is normally attained through polls, sign-up lists, or events. The CRMs should be used to collate and update the data at a regular interval. From privacy requirements such as GDPR and Do not call list, adherence must be followed to the letter. Ethical collection practices increase the level of confidence and thus improve telemarketing efforts to the customers and or clients.
The Olympic flame represents the passion and energy burning in the hearts of participants and fans.Marianne symbolizes humanism, fraternity, generosity and cooperation – values shared by the Olympic and Paralympic Games and the French people.Marianne is the national symbol of France, embodying the republican values of liberty, equality and fraternity. She is depicted as a young woman wearing a Phrygian cap, a symbol of revolutionary freedom.The design of the emblem is minimalistic, modern and therefore simply memorable.
Performance, promotion and opening of the Olympic Games in Paris
The 2024 Olympic Games in Paris have become a real celebration of sports and pop culture. The opening ceremony, which took place on July 26, impressed with its scale and originality. The Olympic flame was carried by the rapper Snoop Dogg, at the opening you could see the performances of Celine Dion, Lady Gaga, famous French composers and designers.The organizers bet on the use of sports facilities and the creation of temporary facilities in various districts of Paris. This made it possible to attract more people to the Olympic movement and show the city from different angles.One of the highlights of the ceremony was the water procession along the Seine River. 7,500 athletes in boats sailed past the most famous Parisian sights.
Environmentalism is one of the main themes of the 2024 Olympic Games
This year, the 2024 Olympic Games were positioned as the most environmentally friendly in history. The organizers implemented a number of solutions to reduce the impact on the environment. For example, they installed cardboard beds for athletes, which will be recycled into paper after the games.Photo: Marketing of the Olympic Games in Paris . To provide energy for the Olympic facilities, renewable sources were used – solar panels and wind turbines, which reduced carbon dioxide emissions. In addition, the organizers thought out a waste sorting and recycling system, and the winners’ medals were made from recycled electronic devices.Photo: Marketing of the Olympic Games in Paris . The nutrition of athletes and guests was based on local and organic products , and Paris was decorated with new green spaces and rooftop gardens, improving the microclimate of the city.
Last Supper: resonance and scandal at the Olympic Games
During the opening ceremony acknowledging mistakes of the Olympic Games in Paris 2024, a speech took place that caused a significant resonance and became the subject of discussions. The performance was inspired by Leonardo da Vinci’s famous painting “The Last Supper”, which depicts Jesus and the apostles. However, in Paris, it was attended by drag queens who played the roles of participants in this famous scene.Some religious groups considered this performance offensive to Christian sensibilities, as it, in their opinion, mocked a sacred image. The speech also became an occasion for a discussion about freedom of expression, art, religion and tolerance in society.The organizers of the Olympics in Paris said that this performance was an attempt to interpret the Greek god Dionysus and aimed to show the absurdity of violence between people. They emphasized that the Olympic Games have always been a platform for cultural exchange and expression of diversity.
Game Promotion: Marketing and Social Media
Game Promotion: Marketing and Social sad life box MediaThe Olympics in Paris became a real firework of events and performances in social networks.The International Olympic Committee (IOC) has relaxed social media rules for athletes, allowing them to post more content about their lives during competition. Athletes can now share moments from training, opening and closing ceremonies. However, restrictions on posting video from the competition still remain, so as not to violate the terms of the media that broadcast the games.Therefore, TikTok has a lot of content about how athletes live , how they train, spend their day and what they wear.The official account of the Olympic Games 2024 publishes live content and trends, for example: how to paint the symbol of the games .Photo: Marketing of the Olympic Games in Paris 2024Many stars published how they visit Paris, and brands were supported by publications of athletes or situational images, memes.