Do you know how businesses like yours took off by attracting clients and opportunities in a more predictable and scalable way? The answer is in these marketing strategies for entrepreneurs.
They are suitable for any business in its beginnings and small companies with limited resources and budget. And the best part? With very clear examples of how you can apply them. And if you think it will be expensive to manage them, you will see that today it is very easy to automate everything and keep track of all your digital marketing channels without investing anything at the beginning.
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Table of Contents
Types of marketing you should know
Inbound marketing strategies
Outbound marketing strategies
7 digital marketing strategies that work
1. Content marketing: attract audiences 24/7
2. Email marketing: build loyalty and achieve more sales
3. Social media: create a community and reach your ideal client
4. Influencer marketing: reach where your competition doesn’t
5. Conversational marketing: immediate attention that encourages purchase
6. Referral Marketing: More Profitable Growth for Your Business
7. Marketing automation: more personalization and conversions
Types of marketing you should know
Inbound marketing strategies
Inbound marketing attracts new customers and guides them towards a purchase through relevant content tailored to their needs. Unlike outbound methods, it is the customer who decides to interact with your brand.
«Inbound marketing is any activity that helps a company be found.»
— Dharmesh Shah , CTO and co-founder of HubSpot
The idea is that the client comes to you when they are looking for information, your solution or your product. Something that you can do with SEO (Search Engine Optimization) content adapted to search engines and with registration forms in that content that invite readers to subscribe in exchange for downloading an ebook or signing up for a webinar.
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Advantages for entrepreneurs:
Actions such as SEO, content marketing and email marketing hardly require any initial cost, beyond a website and hosting to host it.
You reach an audience that doesn’t yet Top 10 lead generation tools know they need you and you can gradually lead them to purchase.
Outbound marketing strategies
Outbound marketing uses methods to “interrupt” or capture the attention of your target audience through unsolicited direct messages. For example, cold emails to potential customers and Google Ads that appear when performing certain searches.
Yes, it may be a bit more invasive, but a personalized message to the right contact offering help at the right time will be more than welcome. The results? Much more immediate:
“Don’t sell to someone you can’t sell to. Don’t try to change anyone’s mind and focus on those people who are already flirting with your idea.”
— Gary Vaynerchuk , serial entrepreneur and founder of VaynerMedia
Advantages for entrepreneurs:
Ideal for targeting a target audience that alb directory you already know needs you and getting that ideal client faster.
It includes free actions such as email or cold calling that you can complement with your inbound strategy. In exchange, they require knowledge of sales techniques.
7 digital strategies that work
You’ll see which content formats work best, how to boost engagement with your emails, and how other businesses are discovering authentic audience oases without competitors.
There is a reason why these inbound and outbound strategies , which you can combine, have driven the growth of SMEs and large brands that started out, like almost all businesses: with a lot of desire and limited resources. These are, in no order of importance:
1. Content marketing: attract audiences 24/7
A content strategy consists of creating and sharing useful content that solves problems and answers questions from your audience throughout the sales cycle. But not just any content:
“What do successful people do? They create content that fits the customer journey and prove its impact in measurable ways.”
— Ann Handley , Content Director at Profs
Come on, almost essential in any business plan.
Inbound content marketing:
According to Semrush , video is currently the best performing content format, followed by short articles and success stories. Reaching a new audience can be as easy as posting video tutorials of your products on YouTube and creating social media content that promotes your videos.
As for podcasts, they are a great way to share those success stories and introduce a new audience to your brand, just like ProductHackers does with their ecommerce tips.
01 Content Marketing
Outbound content marketing:
Now, if you prefer a more direct approach, you can create brochures, catalogs, or postcards with discounts and special offers to send to prospects who might be interested in what you offer.
2. Email marketing: build loyalty and achieve more sales
Email is a unique opportunity to send direct messages to your audience and segment them by interests or interactions with your brand. By doing so, you facilitate conversion, increase the loyalty of your subscribers and end up getting to know their wants and needs better through surveys and conversations.
Inbound email marketing:
Do you want to maintain a more personal and direct relationship with your customers? The solution is a newsletter. In fact, more personal newsletters boost engagement with opening rates of 50-60% (compared to 20% for more commercial emails).
For example, Javier Megías ‘ newsletter shares highly curated content with and leadership tips from a very personal perspective:
02 Email
Outbound email marketing:
Did you know that tracking is key to increasing your email responses by 52% ?
That’s why you should have a sequence of cold emails to gradually communicate your value proposition, your success stories and why they should respond to you as soon as possible. Sometimes, this is the easiest way to get your first clients.