Landing pages or landing pages have become a basic part within social mia and digital marketing. Being or not aware of this we have all land at a Landing Page.
We arrive at this type of pages through an ad a record of a download … and it is a landing page that receives you making your experience sailing is much more attractive and simple.
Therefore this tool is today an essential tool in marketing and helps a lot to convert visits into customers.
Do you want to know more about Landing Pages? Keep reading.
What is a landing page?
Content index
A landing page landing pages or destination page is that website to which:
We access only through a button call to action or advertisements
It is design to achieve a specific objective.
The elements that a landing page must include are:
A description of the offer
A call to action
A product preview.
In a landing page all the elements must come together towards the same objective which generally focus on:
Generate a sale
Capture a lead
Make a download.
Before moving on to the next point it should be clear that unless your goal is to increase traffic to your domain the fate of a landing page should never be your home page. In it there is too much information buttons and text that will make the potential headshot retouching client you visit you feel overwhelm by so much information and end up abandoning your site.
Why do my campaigns in Social Mia ne a landing page?
Okay. We know what you are thinking: I have to worry about the strategy creativity channels in social networks … And now also landing pages? They look like too many things yes but Landing Page deserve all our attention because they really turn.
The destination pages can help make the decision that we want to occur (sale lead or preview) since they give more information about our proposal and the initial announcement.
On the landing page we can go into Mengapa data daripada Google Analitis berbeza more juicy details about the offer. Ads on social networks or on the Google display network usually have a space limitation and you cannot put all the content you often ne to explain your proposal well. With a landing page on the contrary you can inform your offer or ad.
Before creating your landing page it is important that there is consistency between the announcement and the landing page that both maintain the same image and design the same colors and although it seems obvious the same offer! Within this line for example if your potential customer has seen your advertisement on Facebook why not put the khb directory Facebook logo on the landing? In this way the user knows that this offer is for him because he comes from Facebook.