The big issue for anyone who is trying hard to organize successful events is finding participants . To promote a local event [Read how to promote an event online], in addition to newspapers and online advertising (e.g. Facebook Ads), we generally try to involve some local bloggers . But how to find local blogs? It is easy to find them by topic, but the blogger’s origin is often a hidden fact, difficult even to search for. If you think that creating a great event, fun and engaging, is enough, I fear you will have bad surprises: it is not enough to have a great “product”, excellent content, for the simple fact that people do not know or do not trust it .
Overwhelmed as they are by too much information and stimuli
It is difficult to reach the ears , eyes and heart of your target. To give value to a great product you need to put it “on the most prominent shelf in the right store.” For this reason, I believe that, in addition to the most common promotional channels to use for an event, it is important to build a reasoned Digital PR strategy , which produces content and stimuli for local newspapers and local bloggers, the latter bringing “spectators” who are often young, loyal and “vertical” on a specific topic or theme. But how do you find these damned local bloggers? As always, when there are needs, solutions quickly develop, even if for this topic you can’t count on the definitive solution: you have to make do somehow. Let’s see how… [Article updated June 2021] 11.
Ways to Find Local Bloggers and Influencers
Browsing online you can find several solutions (paid, to cite 2 super pro examples, Buzzoole and), but none – among the free ones – that fully deals with identifying where these new influencers live. It is better to rely, therefore, both on solutions created specifically to find bloggers (in general), and on tools and Social Networks created for other purposes but which have collateral functions within them to search for influencers and bloggers by geographical area . Let’s go! 1. Twitter and related tools As we know, a plethora of tools have sprung up around Twitter to find out everything, absolutely everything about your followers (and more). However, over time, Twitter has evolved and has, a little hidden, some very respectable features.
In the internal search on
Twitter for example, when you search for tweets or accounts, in the menu that appears when you start a search, just go to “ More Options ” and tick “ Near You ” to find updates and users who are using Twitter in your geographic area. Very precise and particularly effective: thinking about it, various influencers and bloggers generally have a Twitter australia email list account, so you are in the right place to search. In addition to Twitter’s own functions.
It may make sense to search for lists of geolocalized users (e.g. “Twitter users in Turin”) or identify the followers of specific accounts that interest you, then manually find the users located in your target area. Here are another handful of tools not to be missed if you need to search for geolocalized influencers, ideal for supporting your events. 2. Heepsy www.heepsy.com This is a very simple and intuitive platform that allows you to locate influencers on Instagram.
Heppsy has two versions, free and paid:
Through the free version you can perform simple searches for keywords. It then has 3 different paid versions, each of which gives access to different functions, based on your needs and the budget you want to invest. 3. TweetDeck tweetdeck.twitter.com/ This site helps you understand which tweets are coming from a specific area . To create a geolocation filter, start from Google Maps: search for the place of interest and then right-click, selecting the option “What’s here?”. At this point the coordinates of interest appear, which must be copied/pasted into the TweetDeck search field.
The search can be further
Refined with “Contents”, “Users” and “Engagement”. 4. is very simple: when you log in, allow your geolocation… and voilà : just fill in the field at the top right with the keyword you are looking for, so as to combine the topic and geolocation. [To be honest, in the tests I did, the search did not always work…]5. Google Blog Search – No Longer a good way is to set a range in the price you market Active – no longer active Google Blog Search [ERA] Google’s official tool dedicated to blog searches. It’s a shame that Google has abandoned this tool, but at the same time it’s a sign that the distinction between blogs and sites is very relative and unstable today. 6.
Blog Search Engine There are alternative search engines
Google Blog Search, allow you to locate quick signs specific bloggers. You can search by topic, but also by city. A generic search query like “blog + city of interest” returns results that are truly relevant to your local searches. 7. Local Blogger Search with Facebook Although there are no specific functions for this purpose, with Facebook it is still possible to do alternative searches, based on the self-organization of local bloggers in groups , which is very common. [See how to advertise a Facebook group and why you should open one].