We divide the internal analysis into four sub-areas. This way you can make it the right way. It is important to examine all the components. The sub-areas are:
This structure is relevant for your business plan, strategic marketing plan and thesis. You can investigate it using marketing models. We explain it below.
1. Research the organization
You map out the organization. This part includes the structure and way of working. To get a good picture, we advise you to investigate these elements:
Current strategy and policy.
Culture within the company: organizational and corporate culture.
Knowledge and experiences that are present.
Core values: this is what hong kong whatsapp number data the company stands for.
In the ‘current strategy’ you look at the objectives , among other things . This is what the company wants to achieve in the short term. In addition, you can also write down the mission and vision . In short, what does the company stand for and what does it want to achieve in the long term.
For this sub-area we recommend using McKinsey’s 7S model . This covers all of the above elements.
7S model – BAES Education
In this video you will learn more about the 7S model.
2. Map out the marketing strategy
You are investigating the current marketing strategy of the organization. Take a look at these components:
Below we explain these 5 ideja za isplativu promociju vaše Shopify trgovine factors, so you know exactly what you need to investigate for your internal analysis.
2.1 Target group of the company
Write down the target audience. Do this using segmentation criteria . Don’t just write: the company focuses on athletes . Create market segments using these criteria:
Geographically: Where do they live?
Demographic: gender by lists and age group
Socio-economic: occupation and income
Psychographic: lifestyle
Behavior: How often do they use the product?
It may be that the company does not have a clear target audience (s). This is a weakness. You cannot execute a targeted marketing campaign.