To form a clear picture of the confrontation matrix, you place the main points opposite each other. These are the most important points that have emerged during the creation of the confrontation matrix. In official terms, you call these the ‘main points of interest’. These points provide direction during the creation of strategic options. Conclusions can then be drawn from the most important points. This is an important step in ultimately formulating strategic options.
Below is an example of a main focus point:
Strength 1: Experience and knowledge of online marketing VS. Opportunity 1 Increase in internet use by the target group
The internal analysis shows that the company has sufficient knowledge of ‘online marketing’. The company has specific online france whatsapp number data marketing knowledge. They are able to perform search engine optimization and Google Ads campaigns. The research (field research) shows that the target group is increasingly
looking for information via the internet. At the moment, the company is not yet fully active in approaching the target group via the internet, although the knowledge is available. It would be an opportunity to perform search engine optimization and set up Google Ads campaigns to reach ‘potential’ customers.
Confrontation matrix strategies
Based on the results in the confrontation matrix, various strategies can be form. The possible strategies are:
Growing (Opportunities vs. Strengths)
Defending (Threats vs. Strengths)
Improve (opportunities vs weaknesses)
Retreat (Threats vs. Weaknesses)
Step 4: Formulate Prodejní strategie, které by si nyní měla aktivovat každá B2B společnost strategic options
You formulate the strategic options after creating the confrontation matrix and the main points of interest. The difference between a main point of interest and a strategic option is that a HAP provides direction in creating the right by lists strategic option(s). The intention is that the formulated strategic options are effective enough to achieve the objective . This objective is creat at the beginning of a strategic marketing plan. The chosen strategy must ensure that it contributes to the mission and vision of the organization.