Creating a confrontation matrix is part of the strategic marketing plan. Completing the matrix is bas on input from the SWOT analysis. These two marketing models are closely linked. The information in the SWOT analysis forms the basis for this model. By creating and completing the confrontation matrix, you will see the strategic issues. This allows you to describe strategic options and shape your marketing strategy.
Strategic marketing plan example
Creating the confrontation canada whatsapp number data matrix using the SWOT analysis
Before you create a confrontation matrix, you first draw up a SWOT analysis . This model is a tool of the confrontation matrix. The SWOT analysis contains the (most important) results of the research.
These results are based on the company’s environment and the market (external analysis). In addition, it is based on the company (internal analysis). The following factors are processed in the SWOT analysis and form. The basis of the confrontation matrix:
Strengths
Weaknesses
Chances
Threats
You note the above points in the confrontation matrix
This matrix is very important in your strategic marketing plan. In this part, the market and the company come together. The above four factors are set against each other. So the ‘weaknesses and strengths’ against the ‘opportunities and threats’.
Step 1: Fill in the Вы хотите повысить отдачу от своих маркетинговых инвестиций confrontation matrix – important for creating the strategic options
We explain how to create and fill in the confrontation matrix. The matrix serves as a basis for the continuation of the strategic marketing plan. Think of formulating the strategy and issuing and substantiating the advice in an advisory report.
After the main points from the by lists SWOT analysis have been written down. In the confrontation matrix, you can start filling it in. When you do it right, the points will be opposite each other. Marketingscriptie nl has made the example below public for this. You can also consult our confrontation matrix template.