Are you going to start with the internal analysis? Then you want to do it as well as possible. In this article we share a step-by-step plan. With this you can map out the current situation of the company completely. We do this with tips and examples. You will discover:
weaknesses of the organization
strengths of the organization
You use the results in a marketing plan , thesis or business plan . Follow our steps and find out how to make this business analysis.
Strategic marketing plan example
The internal analysis is a method with which you map a company. You investigate the current situation of the company. This reveals strengths and weaknesses. You use the findings to sharpen your (marketing) strategy. You put the most important results in a SWOT analysis .
It is also called a micro-analysis. The company itself has influence on the developments. For example, a strength can perhaps be australia whatsapp number data used more. On the other hand, you may discover weaknesses that hinder success. Then you can take action. You ultimately include the findings in the SWOT analysis and confrontation matrix .
Create internal analysis
Examples of results from the micro analysis
This micro-analysis is intended to make the company aware of the current situation. You investigate where the company excels and where the gaps are.
Examples of outcomes that we regularly encounter:
Extensive knowledge of online marketing.
Financial resources to invest.
Clear Εστίαση στην ποιοτική παραγωγή μολύβδου distinguishing feature.
Strong marketing strategy in place.
Little attention to product innovation.
Division of tasks among staff is not clear.
In this article you can read more examples of strengths and weaknesses of internal analysis.
Tip :
Don’t just focus on the by lists strengths, but also find weaknesses. To make the organization more successful, it is sometimes effective to tackle a weakness. For example, does the company have few customers and does it not do any marketing? Then we recommend working on this.