The ABCD analysis is an analysis of four different components from the external environment:
To perform these analyses, you can use various (marketing) models . Each component of the analysis is explained below. This makes it clear how you can perform this for your marketing plan or thesis. You can also use some components for your business plan .
abcd analysis marketing plan
1. Customer analysis
In this part of the ABCD analysis, you look at the organization’s customers. This is done using Ferrel’s 6Ws. By performing this analysis, the wishes and needs become visible. It is important to have a clear record of who your customers are. Every company has to deal with different groups. Some customers could be:
Consumers (end user of your product)
When you have mapped out the needs and requirements, you can make strategic decisions more easily. Ultimately, you can draw up a separate marketing strategy for each customer in your implementation plan. After all, each group of customers has different needs and requirements.
The first step is to segment usa whatsapp number data your customers . This page describes exactly how to perform the customer analysis . Segmenting the target group is an important part of the SDP model .
2. Industry Analysis
The industry analysis analyses the external environment. The purpose of this analysis is to map the attractiveness and developments in the industry. This reveals opportunities and threats that can (in)directly influence the company in the market. You record any threats and opportunities in the SWOT analysis. Ultimately, the company must align the results with the strategic choice of the company. You can use various models to perform this analysis:
In this section you describe the
macro-environment of Iskoristite lokalne SEO strategije the organization. In this way you look at relevant trends and developments in the market. When people are by lists aware of these, they can respond to these trends and developments. You can think of developments that are taking place in the target group.