Brand Positioning: Ultimate Guide

 

Vazhinji varidzi vemabhizinesi madiki vanofunga kuti kufunga nezvekumisikidzwa kwemhando ndeyemakambani makuru chete , ane mari yekushandisa mukushambadzira uye kuhaya kambani yekushambadzira . Chokwadi ndechekuti bhizinesi rega rega, zvisinei nehukuru, rinobatsira parinotsanangura mhando yaro. Zvinongoda kufunga kudiki uye kutarisa kwakarongeka pabhizinesi.

Makiyi ekumisikidza zvakanaka brand

Pane pfungwa shanu dzakakosha dzinoshandiswa nemasangano ekumisikidza kubatsira kutsanangura mhando. Ichi chinyorwa tenga bulk sms service chichakubatsira iwe kunzwisisa iwo mazano uye woashandisa kutsanangura yako brand.

Chinangwa ndechekupindura imwe neimwe yemibvunzo iyi nechinyoreso chakapfava, chiri chokwadi kune bhizinesi rako. Aya ndiwo mabhesi ekugadzira brand yakachengeteka iyo ichakubatsira iwe  kubatana nevatengi vako , kutaurirana mutsauko uye, pakupedzisira, gadzira  yakawedzera kukosha kwechigadzirwa chako kana sevhisi .

Chinangwa: Sei brand yako iripo?

tenga bulk sms service

Pfungwa yekutanga inoenda kumudzi wekuti sei uchiita zvaunoita.

Kana mhinduro yako yekukurumidza kune “nei bhizinesi rako riripo?” “kuita mari,” zvino ndiyo nguva yokuchera zvakadzika zvishoma. Pane nzira dzisingaverengeki dzekuita mari, saka sei wakasarudza bhizinesi rauri kuita izvozvi?

Mikana iwe waifunga kuti pane mukana maitiro ekugovera magwaro mutelemarketing pasina kurasikirwa nemhando wekugadzira kukosha mumusika unoda izvo zvaunotengesa. Mabhenefiti ehupfumi ndiwo mhedzisiro yekuratidza kukosha ikoko. Saka chii chaizvo kukosha kwauri kugadzira?

Ndipo panopinda brand positioning.

Chinangwa chemhando yako ishoko pfupi kcrj rinotsanangura nzira yako yakasarudzika kubhizinesi rako, pamusoro pezvinhu zvinoshanda zvechigadzirwa kana sevhisi.

Pamwe wanga watoshandira kambani yepombi dzemvura usati watanga bhizinesi rako. Iwe wakacherechedza kuti vatengi vanowanzonetseka, sezvo kushayikwa kwemvura inopisa kana kupisa kunogona kushungurudza zvikuru muupenyu hwezuva nezuva. Zvimwe wakaona kuti vazhinji vanogadzira pombi dzemvura dzaive dzakapfava mudzimba dzevamwe vanhu uye hadzina kuchenesa zvakanaka mushure mekuita basa. Iwe wakaona zvakare kuti mamwe ma plumbers anongogamuchira mari chete, izvo zvinogona kunetsa kune mutengi.

Chiratidzo: Nyika ingadai yakaita sei kana ukazadzisa chinangwa chako?

Kunyora pasi pfungwa yaunayo yemhando yako inzira yekubatana nevatengi vanogovana chiono chako chenyika. Kana mutengi achifunga kuti wakakodzera, unenge wagadzira hukama hwakakosha pakati pako.

Gara pasi uye funga kwechinguvana pamusoro pekuti nyika ingave yakaita sei kana chinangwa chako chemhando chikazadziswa. Mugadziri wefanicha anoshandisa huni dzakagadzirwazve angafungidzira nyika isina miti inoraswa. Mubiki anotora zvinongedzo zvake kubva kune inogoneka cheni anogona kufungidzira nyika iyo mudyi wega wega anoziva kwaanobvepi ndiro dzake.

Mission: Uchaita sei kuti uonekwe?

Dzimwe nguva zvinangwa zvakakwirira zvingaita sezvisingabviri. Kuti zvive nyore, edza kunyora chirevo chipfupi chechinangwa pamusoro pekuita kuti zano rako rive rechokwadi.

Fungidzira zvakare kuti une bhizinesi diki repombi dzemvura. Iwe une chinangwa chakatsanangurwa chemhando yekupa “kunetseka-pasina pombi dzemvura.” Iwe une mupfungwa nyika umo pasina munhu anofanirwa kutambura nezvinetso zvisingakoshi nekuda kwepombi inoputika. Kuti uwane iyo pfungwa, basa rako ndere kudzoreredza mvura inopisa uye

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