There’s a lot of confusion in the marketing world between “tactics” and “strategies.” Even seasoned marketers talk about or search for marketing strategies for B2B when they’re really looking for tactics—and vice versa.
If you fall into that boat, too, here’s a simple way to think about it:
A strategy is a plan
A tactic is a tool that helps make that plan a reality
In B2B marketing, the strategy lays out your goals for marketing, how you’ll measure success, as well as who you’ll target, where you’ll target them, and how you’ll target them. The main difference between B2B marketing strategies algeria whatsapp number data and tactics, is that marketing tactics only deal with that last ‘how’ piece.
b2b marketing strategies 1
For example, a basic B2B marketing strategy might say:
“Our goal is to grow signups to one million over the next 12 months. We’ll do this by targeting tech-savvy salespeople between the ages of 20-50.
We’ll target these people across theb2b marketing strategies: the pro’s guide to getting it right web by utilizing email marketing campaigns, social media.
advertising, and paid search engine ads.”
In this example, your B2B marketing strategy calls for three different marketing tactics:
Email marketing
Social media advertising
Paid search ads
b2b marketing strategies 2
A full-fledged marketing strategy would sad life box then go into depth on the strategy underlying how you’ll use these three tactics—creating an email marketing strategy, a social media strategy, and a search strategy.
8 steps to developing a targeted B2B marketing plan
Now that we’ve answered the question “What is B2B marketing” let’s talk about how to do it. Remember, B2B marketing strategies must be created with your specific customers in mind.
You’ll need to consider your business, your positioning, and unique value proposition, and the resources (financial, team, and otherwise) you have available for marketing. You’ll also want to consider how to target and reach your specific audience.
And it needs to flow from your current position and situation as a company.
It doesn’t sound very easy, we know.
To make your life easy, we’ve created this eight-step process for smooth B2B marketing planning:
Understand the B2B buyer journey
Lay out your position in the market
Explain your target audience and buyer personas
Set goals
Choose your channels
Outline your marketing framework and tactics
Create relevant content
Analyze your strategy
B2B marketing gets a bad rap—
and there’s no doubt it’s gotten more complicated in recent years.
But it doesn’t have to be overwhelming or time-consuming.
For most B2B marketers, developing a marketing strategy is mostly just writing down and solidifying the information you already have and use in your marketing efforts every day.
For that reason, we won’t go into too much depth on researching and surfacing this information. Instead, we’re offering eight pain-free steps to creating effective B2B marketing strategies.