Kutungamira chizvarwa inzira yekukwezva. ABCs ekushambadzira vanhu ( inotungamira ) kune bhizinesi rako uye kuvashandura kuva vatengi, kazhinji kuburikidza nekushambadzira mishandirapamwe inotsigirwa neotomatiki ; mishandirapamwe inokwezva vangangove vatengi kubhizinesi rako, inotungamira inoda kutenga zvigadzirwa kana masevhisi ako. Inopa nzira inonakidza yekushambadzira kwedhijitari nekuti inodzosera hukama hwakajairika pakati pevatengi nekambani.
Kunyangwe zvingangobatsira bhizinesi, chizvarwa chinotungamira chinogona kunetsa kuita zvinobudirira, kunyanya kana usati wamboshandisa nzira iyi. Nokudaro, zvakakodzera kudzidza. Kutungamira chizvarwa kunogona kukubatsira iwe kuwana vamwe vatengi uye kukura bhizinesi rako mukati mese faniro .
Chii chinonzi lead ?
Mumamiriro ezvinhu ekutengesa nekutengesa, angangove mutengi kana mutungamiri munhu aratidza special lead kufarira chigadzirwa kana sevhisi yekambani yako . Inotungamira inogona kubva kwakasiyana kwakasiyana masosi, kusanganisira echinyakare nzira dzekushambadzira, zviitiko zvisiri pamhepo sekutumira kwevatengi, uye kuedza kwako kushambadzira kwedhijitari.
Zvakakosha kuziva kuti unofanira kuona kuti mutungamiri “wakakodzera” here kana kuti “akaiswa muchikamu . Kukodzera munhu angangove mutengi se “mhando” zvinoreva kuti vatora nhanho inoratidza kuti vari kufunga kutenga kubva kubhizinesi rako . Vamwe vangangove vatengi vanogona kunge vakagadzirira kutenga nekukurumidza, nepo vamwe vangangove vachitsvaga uye vachifunga zvavanosarudza.
Izvo zvakakosha kuti utore nguva yekukodzera angangove mutengi usati wavakanganisa nemaitiro ako ekushambadzira . Iwe unofanirwa kuziva vateereri vako kuti uvaite zvinobudirira; Semuyenzaniso, kushandura vashanyi vesaiti yako kuva vangangove vatengi nekugadzirisa saiti yako nenyaya dzevatengi uye kufona kuita kana maitiro ekushandisa telemarketing chat maforodha kune a maCTA ( Call To Action ) . Kutumira meseji isiriyo kune tarisiro panguva isiriyo inogona kukanganisa hukama hwese, uye inogona kunge iri kutambisa nguva uye zviwanikwa kana mutengo wega wega wakanyanya kukwirira kune kudzoka kwakanaka pakudyara. Kuve nechokwadi chemhando yevanobvira vatengi kwakakosha .
Kutungamira kugadzirwa kwakabatana sei neInbound Marketing ?
Inbound marketing idhijitari yekushambadzira nzira inokurudzira vanhu kuti vashingairire kutsvaga nekudyidzana nemhando yako . Kazhinji, izvi zvinosanganisira kugadzira midziyo yedhijitari kana izvo zvinonzi kcrj zvemukati zvekushambadzira zvinhu (senge mablog blog, matsamba enhau, uye masocial media posts) izvo zvinopa kukosha kune vangangove vatengi. Izvo ndezvekusimudzira ruzivo, kuvaka kuvimba, uye kutonga hukama pakati pevatengi nemhando yako.
Kunyangwe zvakabatana zvakanyanya, inbound kushambadzira uye lead chizvarwa hazvina kufanana. Kutungamira chizvarwa chinogara chiri chikamu cheyakafara inbound yekushambadzira zano . Zvichakubatsira iwe kukwezva vanhu vanofarira kukambani yako, nepo chinangwa chekushambadzira mukati ndechekusimudzira avo vangangove vatengi (iyo yakakurumbira lead nurturing ), kuvashandura kuva vatengi vanobhadhara uye kuvachengeta vachidzoka kune zvimwe. Mune mamwe mazwi: aya maitiro maviri anoshanda pamwechete kune yakazara uye yakagadzikana nzira yekushambadzira kwedhijitari.
Sei chizvarwa chekutungamira chakakosha ?
Kutungamira chizvarwa kunogona kubatsira zvakanyanya kune bhizinesi rako, kunyanya yako yedhijitari yekushambadzira kuedza. Mamwe mabhenefiti makuru ekugadzira lead ndeaya:
- Kuziva kukuru kwechiratidzo chako pakati pevatengi vako .
- Iko mukana wekusangana nevatengi vemhando yepamusoro vanotofarira bhizinesi rako .
- Kuderedzwa kwekupambadzwa kwezvinhu zvakakosha (kusanganisira nguva, mari uye basa).
Mazhinji echinyakare anotungamira ekugadzira matekiniki, akadai seshoko remuromo, haana kukwana kufambisa bhizinesi rako kumberi. Nekudaro, aya matekiniki anogona kushandiswa pamwe chete nenzira dzechizvino-zvino, senge kushambadzira kwepamhepo, email, uye kushambadzira kwesocial media , kurera vanotungamira uye kuwana hukuru hunogona kuitika.
Matambudziko ekugadzira lead
Ehe, chizvarwa chinotungamira hachisi nyore nguva dzose. Ndiro dambudziko guru rinosangana nevatengesi vakawanda . Mamwe ematambudziko makuru mukutungamira chizvarwa ndeaya:
- Gadzira emhando yepamusoro inotungamira iyo inogona kutsigira bhizinesi rako.
- Gadzira huwandu hwakakwana hweinotungamira kururamisa mari yako.
- Kuyera, kuronda uye kushuma kubudirira kwekutungamira chizvarwa kuedza .
- Iva nenguva yakakodzera uye zviwanikwa .
Kuziva nezvematambudziko aya kuchakubatsira iwe kuakunda uye kugadzira inotungamira pasina kutambisa zviwanikwa zvako zvisina basa.
Maitiro ekugadzira ma lead
Iyo inotungamira chizvarwa maitiro iri nyore kupfuura iwe unofunga. Tevera matanho aya:
- Ziva chinangwa chevateereri vako. Chekutanga pane zvese, iwe unofanirwa kuziva kuti vateereri vako ndevapi kuitira kuti ugone kunanga uye kuvatengesa zvinobudirira . Kana iwe usina kunyatsotsanangurwa chinangwa chevateereri kana iwe usinganzwisise izvo vangangove vatengi vako vanoda uye zvavanoda kubva kukambani yako, zvinozonyanya kukuomera iwe kutaurirana navo.
- Inopa kukosha kune vashandisi. Kutungamira chizvarwa uye inbound kushambadzira ndezvekukwezva vatengi kubhizinesi rako. Kuti uite izvi, zvakakosha kuvapa chimwe chinhu chinokosha uye chinobatsira . Izvi zvinogona kusanganisira zvinyorwa zvemablog, e-mabhuku, mapepa machena, miedzo yemahara, kunyoreswa kwefreemium ; chaizvo, chero chinhu chinofadza kune chako chinangwa chevateereri.
- Tsvaga yako lead magineti . Tora nguva yako kuti uone kuti ndezvipi zvemahara zvemukati kana zvigadzirwa zvinonyanya kubudirira nevateereri vako. Edza zvakanyanya sezvaunokwanisa nemagineti akasiyana anotungamira uye bvunza mhinduro. Zvadaro, tarisa kuedza kwako pakugadzira uye kugadzira zvinyorwa zvinonyanya kufarirwa nevateereri vako.
- Shandisa tsamba dzenhau kugadzira hukama. Kana vangangove vatengi vakagovana ruzivo rwavo rwekusangana newe, shandisa email kushambadzira kuchengetedza uye kukudziridza hukama ihwohwo. Izvi zvichaita kuti vatengi vazive nezve brand yako uye kuvasundidzira kuti vashandure .
- Batanidza uye tora chikamu pasocial network. Saizvozvo, iwe unogona kushandisa masocial media ekushambadzira matekiniki kune yako mukana. Pamusoro pekubatsira kudzivirira vanhu kuti varege kukanganwa mhando yako , zvinogona zvakare kukubatsira kuti ubatanidze