Inbound marketing uye outbound marketing , kunyangwe vaine mapoinzi akafanana, vane nzira dzakasiyana kana zvasvika pakuzadzisa zvinangwa zvavo. Ose ari maviri anovavarira kukwezva kutarisa kwevashandisi , nechinangwa chekuti vatenge zvigadzirwa zvedu kana masevhisi ekuhaya.
Ngatifungei, semuenzaniso wekutsanangura zvirinani mutsauko uripo pakati peimwe nzira uye imwe, yekambani ine chinangwa chekutengesa nyanzvi yemunhu uye indasitiri email rondedzero chinotevera chigadzirwa: kosi yepamhepo pane SEO yekumisikidza .
Outbound Marketing: tsananguro
Kana tikasarudza nzira yechinyakare, nzira yekubuda nayo , taizotumira mutengi yedu kupa, semuenzaniso, kuburikidza nebhena pane webhusaiti yavaishanyira. Kana isu tisina kumisa maparamendi anotibatsira kubatana nevateereri vanofarira (zvirinani, a priori) muchigadzirwa chedu kana sevhisi, ndeipi mukana wekuti icho chinopihwa chisvike kune angangove mutengi? Muchidimbu, hazvigoneke kuziva, asi zviri pachena kuti kutonhora kwakanyanya, sezvo isu tisina ruzivo rwakakwana kuti tione kana mushandisi angave achifarira kosi.
Chimwe chinhu chakafanana chingaitika kana tikatumira icho chinopihwa kune vese vanobatika mune yedu database . Pane munhu anganyoresa here? Hongu hongu, asi kune rimwe divi tinenge tichikanganisa chikamu chakakosha chevashandisi vedu, vasina kutibvunza ruzivo nezve icho chaicho chinopihwa.
Inbound Marketing: tsananguro
Saka … tingagadzirisa sei pfuti yacho? Kusarudza inbound marketing approach . Muchiitiko ichi, izvo zvinopihwa hazvitangwe zvisina tsarukano: zano nderekupa zvigadzirwa zvedu nemasevhisi chete kune vashandisi vanofarira chaizvo mazviri .
Mubvunzo, saka, ndeuyu unotevera: tinoziva telemarketing inzwi uye vhidhiyo kufona: maitiro ekutanga sei vashandisi vanofarira zvigadzirwa zvedu kana masevhisi? Zvakanaka, zviri nyore: kuburikidza nehukama uye nhaurirano dzatanga tichiita navo kuburikidza neakasiyana inbound ekushambadzira nzira (semuenzaniso, e-mail ).
Kusiyana Inbound Marketing vs. Outbound Marketing
Kutenda kumuenzaniso wapfuura, tichakwanisa kcrj kujekesa pamusoro pemisiyano iripo pakati peiyi nzira mbiri:
- Kushambadzira kwekunze kunoratidzwa nekukanganisa mushandisi . Kuburikidza nenhare dzisingatarisirwi, maemail ( spam ) kana zviziviso zvinokushamisa iwe paunowana peji (pop-up windows kana pop-ups ), zvechinyakare zvekushambadzira “zvinogumbura” mushandisi ari munzira yekuvatumira izvo zvinopihwa.
- Kusiyana neizvi, kushambadzira kwemukati , kunonziwo attraction marketing , inoratidzirwa zvakanyatsopesana: nekukwevera vashandisi kuburikidza nemaitiro mashoma anopinza . Semuenzaniso, kuburikidza neiyo yakanaka SEO optimization yepeji redu kana zvirimo zvakagadzirirwa vatengi vedu vanhu , isu tichakwanisa kukwezva uye kubata vanofarira vashandisi nekutarisa zvavanoda zvakananga.
Zvakanakira Inbound Marketing
Kana tikafunga nezvevashandisi vedu, avo mukupera kwezuva ndivo vachazodya zvigadzirwa nemasevhisi edu, uye isu tichiziva kuti nguva yavo nekutarisa kushoma, isu tichakwanisa kuvapa izvo zvavari chaizvo. vakamirira uye panguva yavanochida .