I just went through the reviews for one of our top sellers of our own brand and I read two comments. One was a five star review that said something like “very good quality, very good product, excellent price-quality ratio”. Then there was another three star review that said something like “it’s okay but the materials look a bit cheap”. Both were comments from German buyers that came up in the same month.
The question that one has to ask is: How can the same product be perceived so differently? To start with, people are different and each one is as they are. Consequently, each buyer has their own expectations of what the product they have just bought should be like. Both consciously and unconsciously.
When we talk about packaging
We inevitably talk about first impressions. These first impressions are either positive or negative and they will spread to everything else. If the email data first impression is positive, you will look for confirmation in the rest of the product. If, on the other hand, it is negative, you will look for confirmation for that initial evaluation of the product that you had. It will be more difficult to convince the user that a book should not be judged by its cover.
We already know that packaging is one of the criteria that differentiate a 7 product from a 10 product. The knowledge is not new and even if it is, it can be understood quickly because it is common sense (despite being the least common of the senses). We must get going to improve that aspect. In the end, the bad thing is that it is one of many factors and we settle too quickly for something that is more or less good instead of seeking excellence. “Luckily” we are still far from that point with some products. It is a process and a journey that will never end. When you have improved one thing, it is time to move on to the next.
Another conclusion is this
Company managers are also workers, although with a little more responsibility and better paid. They are not entrepreneurs. They are not used to living with a lot of insecurity. If you have your own business, you do not need to have all the questions resolved link building for an online store before starting. It is what is called working in an agile way, which by the way is the way we agreed to work.
Lying to clients and hiding the truth from them cannot be another conclusion, although feedback implies it. I refuse to be like that in order to have better feedback and more success in projects (despite what my mother says otherwise.
Another thing I have certainly done wrong is that I have sacrificed the basic things to focus on the essential.
Now then looking back would I have done things differently
Not really. I didn’t have much time available to yeezy 350 boost v2s carry out the main task so I focused on the essentials which was to deliver the promised task. Planning and estimating the project from start to finish with all the times and costs. Mission accomplished.
It’s clear that these things hurt your ego. I have the feeling that I didn’t have the chance to fail with this project because either they didn’t really see me capable of doing it or they needed to have a reason to delay the project once again. It is by the way a project that the group management has imposed on the managers because they had already been doing nothing for two years. Maybe I have been the perfect excuse to delay it once again. Who knows.