It’s another step towards making our Amazon brand known to a wider audience. There’s no other way, you have to move and get out of the comfort zone behind the laptop screen.
It’s been three days of face-to-face sales with our products. I don’t have all the details yet because I’m going to receive them throughout the day today but I still have some conclusions to evaluate the ROI of this event.
1 It’s a matter of consistency
2 It’s a short-term investment
3 ROI is measured in 18 months
It’s a matter of consistency
For me, participating in events is a bit like going to the gym. Going on the first day or even the first month won’t make any difference. The question is whether we can be consistent with this issue so that over time the effects of the accurate mobile phone number list accumulated effort are noticeable. Doing it once and expecting a huge impact is not realistic.
It’s a short-term investment
That’s why I don’t expect a direct return either. That is to say, even though it was an event with in-person sales, I don’t think we generated a profit in these three days, but rather the opposite. I estimate that in the end it will have been an investment of 500-1,000 to be present and make our brand known.
ROI is measured in 18 months
That’s true. It seems that we have made very interesting contacts. That is why, for me, the measurement of ROI should not be limited to those three the visual aspect of online advertising days but rather extended to 18 months. Very interesting things can emerge from contacts.
So I value it that way. Are we and will we be able to show consistency by participating in events and generating contacts that allow us to generate income in 18 months?
I get a lot of energy from negative news. It has to contain an acceptable level of negativity, not be completely destructive. It’s where you get the feeling that things aren’t going quite how you imagined but you still have the feeling that everything is still possible.
A client recently didn’t renew
My contract after initially telling me that we yeezy 350 boost v2s were moving forward. This incident was a good example. It didn’t bring me down, but quite the opposite. It generated a level of anger that I’m turning into something positive.
Yesterday I had an event that wasn’t like this but that will possibly generate a similar result. The second consulting project that I’ve been carrying out for more than a year seems to be in the final phase. It’s a big client and I work within a spin-off, a start-up of the big company. After the last meeting I found out things that don’t look good and I wouldn’t be surprised if within a couple of days they give me notice that things are not going to go ahead.
Yesterday was one of those days where if you think about it in detail you realise that not everything is going quite how you expect. In addition, one of the banks gave us a negative response that they were not going to give us financing.