What will happen to written content online, understood as textual efforts to win the race on search engines, when the marketing that gallops today, and that dominates on Social media, is Visual Marketing ? It is not a novelty today that videos and images are overtaking any other online content and this has evident effects also on the choices that companies must make when it comes to promoting products or services and on the availability of tools to use for marketing. Some numbers to support the Visual: Video posts on Facebook have grown, on average per person, by 75% each year.
The number of videos on
Facebook’s news stream increases 3 times every year Tweets with images get an average of +150% Retweets 20% of what they read and 10% of what they hear. 90% of the information transmitted to the brain is visual, which is processed 60,000 times faster than text 93% of all human communication occurs non-verbally In short, people prefer to receive information in an easy and fast way, without effort . The source of this data can only be an infographic .
Customers pour their needs into Google competitors are on Google
All the knowledge is found in the data collected by Google and its partners and made available with the various Google Suggest, Google Adwords and similar tools. The web marketer, therefore, studies the interests searched for online, produces content denmark email list and analyses the results. A process that is certainly difficult but linear: identification of problems – offering solutions.
This implies a greater effort on
The part of companies to understand their target , or rather to identify it in the shapeless and changing mass of the social world; and a greater complexity in managing the perception and values of an online brand. From this point of view, there is a growing interest in user-generated visual content [READ some top cases of Crowdsourcing] , which make the concept of brand “liquid” , redefined every day by the individual experiences of customers – occasional or not – who in various parts of the world give their definition of that brand, be it positive, negative or neutral. This very social “ stream of consciousness ” is risky for the brand that does not want to manage its image reflected in social networks and online in general. Hiding, not participating , can only accelerate the process of uncontrolled sliding of a brand from the company to consumers and detractors. 1).
Rational analysis of the solutions offered to
Specific needs and 2) coherent aspects of values , of brand imagery, mix together and become two sides of the same coin in the purchasing decision-making process: and this is even more true as the competition between different products and services increases. Where competition increases, those who pay attention to details win absorbed by how to reduce the rejection rate? users, a series of tools are born that demonstrate the rise in importance of Visual Marketing. 2 examples above all: 1. With Olapic you can listen to the web for images that normal users have published about your brand, ask for the rights to use them and observe the results in terms of engagement and diffusion.
The curious thing is that this program analyzes:
Instagram, Twitter, Tumblr, Facebook, Pinterest, Vine, Youtube, email (!!!) In my email I get fantasies and anxieties about “Big Brother” (Orwell, not Marcuzzi)… 2. We also talk about Visual Marketing Automation with Chute (getchute.com), with quick signs which you have a dashboard to manage all your visual content to distribute in the various online channels, through automatic processes.