Check how to use digital marketing strategies to grow your business
There’s no denying that the internet has permeated nearly every aspect of our lives. Now a verb, “Google” is the first stop most people make when they need or want to know something. What does this mean for you and your company? Simply put, creating and promoting content that appears in search results has never been more important.
Digital marketing remains one of the most effective ways to reach customers and followers online. Following a well-thought-out digital marketing strategy is key to helping small and large businesses increase their profits. Maintaining an online presence is more important than ever in order to connect with today’s consumers.
Digital Marketing Strategy
Develop a great content strategy
80% of shoppers say they prefer to get business information afghanistan phone number library through articles rather than ads. This means they want to gather information about your brand organically rather than through ads. Plus, educating shoppers has been shown to help increase sales. So spend time studying their analytics and their competition. Make a list of topics that are relevant to your business and your audience. Next, create content designed to provide value to your customers. Whether you’re sharing content on your blog or on social media, pay attention to your performance and adjust your content plan over time. Keep an eye on shares and hashtags — this organic distribution is key.
Get the most out of your email list
Email marketing can have an ROI of up to $44 for every $1 spent. There’s a lot of potential there. So focus on building your email list – offer discounts or free downloads in exchange for an email. Run contests cyber monday: what it is and how to take advantage of it to increase your sales and giveaways, and shamelessly curate your newsletter. When planning your email marketing strategy, keep subject lines short, and make emails interactive with gifs and polls. For emails, keep it short and sweet with a game name. Add custom details and make sure it’s mobile-friendly. Finally, make sure all clicks have a strong landing page so you can close the sale.
Use social networks to build relationships
Most people under the age of 65 are on at least one social bwb directory media platform. Social media is a great place to share content and make a name for yourself. Customers also use social media to inform their purchasing decisions: 54% of people on social media use it to research before buying. 71% say recommendations from social networks increase the likelihood of buying. So don’t miss out on free promotions you can get through your social media profiles. While you’re there, study analytics and demographics to make sure you’re sharing the right content for your audience.