Content Freshness & Rankings | Does Fresh You keep hearing around that the same way true fans like their Apples fresh (I’m talking about iPhones), Google likes its content fresh. Well, it’s somewhat true, but not for the reasons you might think of!Google doesn’t necessarily favor “fresh” content. Some search queries definitely deserve freshness, while others not so much. However, fresh content can impact SEO through some indirect “freshness” factors.
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Content Freshness & Rankings | Does Fresh What Does Fresh Content Even Mean?
Freshness & Frequency
What the Google Freshness Update Was All About
The First Google Update (Caffeine)
The Second Google Update (Freshness)
Who Does the Freshness Update Actually Affect?
Does Fresh Content Impact SEO?
Queries that Deserve Freshness (QDF)
Updating Old Content (Keeping It up to Date)
Publishing New Content
What Actually Affects SEO
CTR (Possibly Impacted by ‘Freshness’)
Quantity & Targeted Keywords
Domain Performance
To better understand the concept, we first must detail a little what “fresh content” actually means.
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What Does Fresh Content Even Mean?
What do you understand by fresh content? gambling data korea Content that has been published today? Content that is regularly updated?The term “fresh content” represents content that is dynamic in nature (especially in meaning).Therefore, it’s not as much “new” content in relation to time and when it has actually been created or published, but new in meaning and what the data behind it reflects.Many people believe that fresh content is content that has been recently published. Sometimes, they even mix up freshness with frequency.
Let’s start with content that has been recently published. If I am publishing a piece on “The History of England”, would you call that fresh content?M to simplify and standardize american ost likely not, because people have been writing about the history of England for probably hundreds of years. It’s nothing new.The post is new on my site, of course, but common SEO sense says that new content without any backlinks and amplification will have a harder time ranking, especially in very competitive niches, such as history (where Wikipedia probably dominates). You’ll have to make huge link building efforts to dominate the results with a new page and we all know how risky that is! (it usually results in a penalty).
Freshness & Frequency
Now frequency is very similar to freshness an aleart news d they often intersect, but it’s not always the case. I could post something fresh once per week, or I could post something fresh every day.Frequency will ensure that your site gets crawled more often (thanks to Caffeine).
That means search engines will use more of their resources on sites that publish more often, because they need them.
If you’ve been publishing once per month for the past year, why would Google check your site daily? It would be a waste of resources.However, if your site publishes 25 articles each day, then Google has to make sure it checks your site multiple times per day to index those results as soon as possible (thanks to Caffeine) and be able to display them to the users if they request it (thanks to the 2011 update).
One common misconception is that stale websites will be negatively impacted. That’s been proven wrong.Brian Dean made this pretty clear with his blog. He publishes rarely, so his website is mostly still. However, his content always ranks at the top. I also have a blog in Romanian on which I haven’t posted in over 6 months. 9/10 articles are ranking on the 1st page and 6/10 are ranked in the top 3 positions.
If there’s something that has changed over time, it’s that those rankings have actually increased.
You see, you don’t need to publish too often when you can actually go into the Google Search Console and ask Google to immediately index your web pages by hitting a single button.
What the Google Freshness Update Was All AboutThis all started back in 2009, but just like many events, it has developed into a big conspiracy over time.The First Google Update (Caffeine)
If you were in business back in 2009, you’d remember about the Google Caffeine update and how much of a big deal it was. The update is often referred to today as the Freshness Update, because Google used the phrase “fresher results”.
Although the update was announced back in 2009, it took almost a year until it finally rolled up.
The thing is, unfortunately, that many people got it all wrong.The Google caffeine update has nothing to do with rankings. It’s main focus is indexing. Rankings and indexing are two very different things.