What is a technical task for a blogger and why is it important?
Unfortunately, there is no universal technical task for a blogger. Each customer specifies different variables that are important for a specific brand. Therefore, here you should proceed from your own
Goals.
The technical task or TS for asia mobile number list advertising with a blogger is part of the cooperation agreement. However, composing the TS for a blogger correctly is the advertiser’s task, since the influencer only provides a platform for placing an advertisement and follows the specified instructions with details about the product, keywords, hashtags, etc. The TS for a blogger plays the role of this instruction, where the customer prescribes all the nuances important to him to the performer.
Key points of the technical specifications for advertising with a blogger
The goal of advertising integration is what you want to achieve as a result;
The name of the product , as well as the correct spelling and pronunciation ;
Description of the product/service . It is important to clearly describe the advantages, differences from competitors, ideology, specific message, triggers that give the audience an understanding of why I should buy it. A detailed description also helps the blogger better understand the product and convey the corresponding emotion;
Link to a website, social media account. This can also be a section or landing page where the product/offer is placed;
Advertisement format . What the blogger should come up with, in particular, it could be a story, post, video or Reels;
Rules for using visual elements according to the brand book;
Advertising placement deadlines ;
The terms of cooperation will regulate the issue of fines in the event of failure to comply with the conditions of one of the parties.
To clearly show what you want to see as a result, send a reference of a successful advertising integration
With a blogger.
This will help the influencer understand your view and act in the same direction.
Common mistakes when writing technical specifications for a blogger
There are cases when advertising integration does not bring the expected effect. This largely depends on the chosen blogger, how suitable his audience is for purchasing a given product or service, his activity on the page, etc. Here, not only the technical task and its implementation play a role.
“Every advertisement should evoke emotion – a desire to go to a website or page, a decision to buy. To do this, you need to show the value, facts about the product and back it up with evidence.” – Tatyana
However, drawing up the correct technical specifications for a blogger will guarantee the success of the advertising integration in combination with the selected influencer.
What mistakes do brands often make when creating technical specifications for advertising with a
Blogger?
Description on behalf of the brand . Write digital marketing strategies for e-commerce to 2024 the text directly on behalf of the blogger, without additional adaptation, which he will do independently. For the advertising to be native, the blogger must speak on his own behalf.
One-day advertising . It is better to plan the integration for several days. In this case, the integration will definitely work.
Dry text without specifying details . Often brands write “do as best as possible”, “at the discretion of the blogger”, “hold a contest”, etc. This does not give the blogger a clear understanding of what actions need to be performed, what keywords agb directory to say to attract the audience. Only the brand knows its product better than anyone else and can convey its main advantages.
Lack of emphasis . Every day, social media users see a large number of advertisements, and bloggers, in turn, advertise many products. In order to remember and “turn on” the audience’s attention, you need to make emphasis in the text and visuals.
“Water” text without structure , specificity and purpose.
No text accompaniment . Write the correct text in words so that the blogger can place it in the video/story. Most of the audience views social networks without sound, so it is important to leave the text on the screen.
Loud statements and subjective opinions . All statements must be supported by facts.