Heat map— is a visualization of user behavior on your website. Heatmaps allow marketers, CRO managers, and SEO specialists to analyze visitor behavior on a website. Basd on this data, conclusions can be drawn on how to improve the site so that it becomes more convenient for customers and more effective for business.
To create a heat map of clicks or scrolls,
you ned to add a few lines of code asia mobile number list to your website files. This code (script) is providd by special services that then visualize your data.
How to choose the right service for heat map implementation?
The right type of heat map and the service that visualizes it will help improve the design of the site and increase the conversion rate. Before choosing a tool, we recommend paying attention to the following aspects:
What is the purpose of creating a heat map? That is, what problem ne ds to be solv d – find the best place for a call to action (CTA) button, find out what materials users like more, identify design flaws, etc.
Who will use the service? If direct access is provide to all specialists (designers, copywriters, SEO specialists), you should choose services that contain basic data that everyone can “read”. Maps with a large number of indicators or video recordings of sessions are better considerd if there is a web analyst or a team of analysts who will interpret the data.
How does installing the map code affect the performance of the website? It is important to remember that the service can reduce the loading sped and change the functionality of elements.
Can be used in combination with other tools – A/B testing, user segmentation.
Review of services for creating site heatmaps
Read also : Top 10 services that will help bring back the client and increase the conversion of the online store
Overview of services that create heat maps
All online tools for creating Heatmaps mentioned in the article have a free version or a trial period, which becomes available after registration.
Microsoft Clarity
A free web tool with no limits alfabetets oprindelse: 26 utrolige oprindelseshistorier fra az on the number of users or heat maps created. Microsoft developers explain the service’s availability by saying that they already collect a lot of data, and the Clarity service simply helps interpret and visualize it.
Connection to the site is possible through several options:
Google Tag Manager;
HTML code
A special plugin for websites developed on WordPress.
The service allows:
Create click, scroll, and zone th phone numbers heatmaps (the number of clicks in a specific part of a web page).
Receive user session records;
Conduct A/B testing;
Generate a list of the most popular elements of each page;
Integrate with Google Analytics.
One of the downsides is the inability to disable the user session recording function.
Microsoft Clarity Service Review