.The new deinfluencing trend challenges hyper-consumption and the uncontrolled influence of influencers on society.In this article, we’ll look at what deinfluencing is, how it came about, and what implications it has for brands and businesses. We will also provide some advice for those who want to join the de-influencers.What is deinfluencing and what are its principles. Deinfluencing is a trend of opting out of influencers and hyper-consumption that is gaining momentum on social media, especially TikTok.The main goal of the movement is to reduce the influence of influencers, who often promote products without proper verification of their quality, to encourage conscious consumption and critical thinking.Influencers who support this movement urge their followers not to buy popular products that they consider unnecessary, expensive or unethically manufactured. The movement is based on the outrage of ordinary people who are tired of ineffective advice from influencers, lack of sincerity, transparency and hyper-consumption.
How deinfluencing works
Representatives of the movement (deinfluencers) create posts and truthful reviews of “popular” products that are promoted by famous influencers.In these videos and posts, they encourage conscious consumption by providing information on products to avoid and explaining why these products may be harmful or disappointing to the buyer.De-influencers also create videos where they list the products they are advised to avoid, share their negative experience of buying them. This allows viewers to get objective information and approach their purchases with critical analysis.When the trend of deinfluencing arose. IIt’s hard to pinpoint exactly when #deinfluencing started.
A specific database by industry specific database by industry provides informations needed to target people in the appropriate fields. This is because marketing messages as well as offerings have privileged data pertaining to certain industries where they operate. Make sure that the data base you are using is not foul and legal with privacy laws such as GDPR. Such a focused approach helps increase interaction raises campaign effectiveness, and solidify customer relationships in priority industries.
It comes amid growing skepticism about influencers and sponsored content. Of TikTok users surveyed reported that they made purchases thanks to celebrity or influencer endorsements.The movement has grown in popularity thanks to TikTok users like Khabane Lame , who rose to fame by criticizing “life hacks.”Photo: What is the deinfluencing trend: why more and more people and brands are abandoning influencers. His videos became a symbol of the fight against unnecessary products that constantly appeared on social networks.
Mascaragate is a scandal that gave impetus to deinfluencing
One of the most important moments in the development of deinfluencing was the scandal in January 2023, known as #mascaragate. Influencer Mikayla Nogueira published an advertisement for L’Oréal Telescopic Lift Mascara.After that, she was accused of using false eyelashes to enhance the effect, which caused a wave of dissatisfaction among consumers. This incident highlighted the importance of transparency and honesty in advertising and helped support the deinfluencing movement.Met Gala Scandal. The de-influencer movement gained new momentum after the scandal at the Met Gala, where many stars were accused of hypocrisy and unethical behavior.The culprit of the scandal was Haley Kalil, a former American model who used a quote from Marie Antoinette in her video: “Let them eat cake” [ed. there is no historical confirmation that the quote belongs to Marie Antoinette].Against the background of global cataclysms
Fluctuations and scandals within the community of deinfluencers
One of the most important moments in the development of deinfluencing was the scandal in January 2023, known as #mascaragate. Influencer Mikayla Nogueira published an advertisement for L’Oréal Telescopic Lift Mascara.After that, she was accused of using false eyelashes to enhance the effect, which caused a wave of dissatisfaction among consumers. This incident highlighted the importance of transparency and honesty in advertising and helped support the deinfluencing movement.Met Gala Scandal. The de-influencer movement gained new momentum after the scandal at the Met Gala, where many stars were accused of hypocrisy and unethical behavior.The culprit of the scandal was Haley Kalil, a former American model who used a quote from Marie Antoinette in her video: “Let them eat cake” [ed. there is no historical confirmation that the quote belongs to Marie Antoinette].Against the background of global cataclysms, the war in Ukraine and the conflicts between.
Statistics and the influence of deinfluencing on consumer behavior
The deinfluencing movement has united foreign data manydifferent.communities into one. Due to this, internal disputes and misunderstandings about the goal and ways to achieve it began to arise.For example, microbloggers started making reviews of expensive products recommended by millionaire bloggers, condemning the price and quality of top products such as Dior Lip Glow Oil. Instead, they offered alternatives that often turned out to be fakes.This caused outrage among other de-influencers, because the movement was supposed to promote the reduction of hyperconsumption.This led to mass unfollowing of stars and influencers on social networks, which reinforced the deinfluencing movement and cemented its position as a socially important trend.Hailey then apologized for her words , but this did not stop the wave of hate towards the celebrities who attended the event. As well as other stars who lead a “luxurious life.
The impact of deinfluencing on business
Deinfluencing forces brands to rethink sad life box their marketing strategies. Traditional methods of promoting products through influencers are becoming ineffective as consumers are tired of advertising and are now critical of recommendations. Brands that previously relied on sponsored reviews may face declining sales and consumer backlash.Companies are already beginning to adapt to the new conditions, emphasizing transparency and ethics. They openly talk about their production processes, compliance with ethical standards and environmental friendliness of products. And instead of millionaire influencers, microbloggers are chosen — this helps to gain the trust of consumers and support a positive brand image.One of the main reasons for the growth of the deinfluencing movement is the lack of trust in influencers and advertising. Businesses should pay attention to transparency and be honest in their communications.