ChatGPT is becoming a powerful tool to optimize any digital marketing strategy, from content generation to market research and improving SEO positioning. The artificial intelligence of this chatbot stimulates creativity and streamlines essential tasks in campaign development, but learning how to use it and providing it with the right context is key to obtaining valuable content.
This article shows how to use ChatGPT effectively for digital marketing, with different examples of practical prompts, which you can use as a basis to adapt your content strategies.
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Table of Contents
ChatGPT: What it is and how it works
Differences between the free and paid version of ChatGPT
Five ChatGPT strategies for digital marketing
Market research
Editorial calendar for social media
SEO positioning
Email marketing
Content creation
Four examples of ChatGPT prompts to use in your business
Product descriptions in ecommerce
Landing page design
Responses from a chatbot
B2B Email Marketing
Frequently Asked Questions (FAQ) about using ChatGPT in marketing
ChatGPT: What it is and how it works
ChatGPT is an AI-based chatbot developed by American company OpenAI and launched in November 2022. It uses a large language model (MML) that allows it to generate accurate responses in natural language that simulates human conversation.
These new emerging technologies are characterized by their versatility: they can answer questions, generate texts and code, and provide assistance in various contexts, which is revolutionizing digital marketing strategies :
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Based on a survey with a sample of 3,800 respondents conducted in 2023, Authority Hacker found that 76% of marketers use AI tools, with 69% using ChatGPT specifically.
Digital marketing employers surveyed by Sortlist quantified an average productivity increase of 74% thanks to ChatGPT, just two months after its launch (in January 2023).
ChatGPT works on the following basis:
ChatGPT is based on advanced Natural Language Processing (NLP) algorithms, a technology that allows computers to interpret human language and top 10 sales lead generation companies in 2024 predict the most appropriate text strings to answer each query.
To do this, it uses programs known as neural networks that are capable of learning autonomously using machine learning .
In this way, the system continuously improves by being exposed to large amounts of data, and ChatGPT can generate increasingly accurate and relevant responses , even in complex dialogues.
Differences between the free and paid version of ChatGPT
ChatGPT has a free version and a paid version, which differ in the limitations of use. Currently, both versions have access to the GPT-4o version , which represents a significant improvement over GPT 3 and 3.5 in aspects such as the generation of content in languages other than English, among others.
The free version is also introducing other functionalities that were previously only available to paying users, such as image generation with the DALL-E app, document processing and real-time information searches.
However, the paid version still offers additional features for a price of $20 USD per month:
Daily usage limit approximately five times alb directory higher than that of free users.
Uninterrupted peak-time access.
Additional features such as data analysis, graph generation, and enhanced image processing functions
Access to the new OpenAI o1 model
Information updated as of the date of publication of the article.
What is a ChatGPT prompt and how to write one
A prompt is the text that is entered into the ChatGPT chatbot interface to generate a response. It contains a series of instructions that interact with the natural language model to produce content. The quality of ChatGPT responses depends largely on how these prompts are structured:
Provide context : To get more accurate answers, provide enough information about the topic, target audience, relevant keywords, purpose of the content, etc.
Provide references and examples : Including clear examples or references in the prompt can guide ChatGPT toward the type of response you expect.
Specify the desired response format :
Specify the length and format of the response (article, list, short paragraph, table, etc.), as well as the tone ChatGPT should adopt (serious, funny, ironic, affectionate, etc.).
Aim for specificity : A prompt should provide sufficient detail, although a prompt that is too long can provide unnecessary detail that distracts ChatGPT from the main task.
Avoid leading questions : Ask neutral questions to avoid bias in the response. In the example below, the answer to the question “What are the main advantages and disadvantages of Brevo compared to Active Campaign?” provides more information than simply asking why Brevo is a good platform.
Ask ChatGPT: What are the main advantages and disadvantages of Brevo over Active Campaign? Answer in less than 120 words. Answer: Brevo (formerly Sendinblue) stands out for its simplicity, affordable pricing, and multi-channel marketing tools (email, SMS, chat). It is ideal for small businesses on a tight budget and offers a free plan. However, its automation is less advanced than ActiveCampaign, which excels at segmentation, integrated CRM, and complex automation flows, making it more suitable for businesses that require advanced marketing strategies. ActiveCampaign is more expensive, but offers better tools for sales and marketing. In short, Brevo is more affordable and easy to use, while ActiveCampaign is more powerful, but comes at a higher cost.
Optimize your ChatGPT prompts
When you use a prompt and get a response, the work has only just begun. There is a continuous improvement process to optimize them. You should refine your prompts based on the responses you receive, adjusting the level of detail or changing the focus of the prompt to get better results.
Finally, remember that ChatGPT’s MML (large language model) can generate incorrect or outdated information . To validate your answers, use follow-up questions like “What is your basis for claiming that…?”
Five ChatGPT strategies for digital marketing
Using ChatGPT allows you to generate initial content ideas and other data by leveraging the power of artificial intelligence. This section contains basic prompt outlines that you can adjust to your digital marketing strategy.
Market research
In market research, using ChatGPT with well-structured prompts helps gain key insights into competitors and customer behavior . Artificial intelligence will save time on data analysis to better define target audiences and adjust marketing campaigns based on industry trends and top competitors.
Some examples of prompts you can use are:
“What are the main trends in [sector] in 2024? Find information on specialized websites and indicate the sources used.”
«Analyze the three attached PDF reports on the current state of [sector]. Identify the key aspects that are addressed in more than one of them.»
«Identify the main companies in [sector] that operate in [area]. Create a table with their number of employees and annual turnover. If you do not know the data, leave the table box blank.»
In this type of digital marketing strategy in ChatGPT, the search for information takes on special relevance. Remember to verify all the data provided by ChatGPT, ask it how it searches for information and refine the results over time.
Editorial calendar for social media
A common use of ChatGPT in the world of digital marketing is as an assistant to articulate content strategies on social networks such as LinkedIn and Instagram.
An example of a prompt would be:
“Create a content calendar for Instagram based on the following needs of my target audience: [list]. Come up with [x] content ideas for each need. Present the results in a table with [description of the content in each column]. The list should include specific ideas for the following key dates: Black Friday, Christmas, etc.”
This prompt template is a starting point, but a good editorial calendar will hardly be the result of a single consultation. You should start by defining the pain points or objectives you want to address, generating content ideas, combining them with key dates, etc. until you find the optimal result.
When you do, remember to use the same ChatGPT thread to maintain context of previous responses.
SEO positioning
ChatGPT is a powerful tool for laying the foundation for SEO and content marketing strategies , including finding relevant topics and keywords . An initial prompt can be:
“Generate a list of [x] long-tail keywords on [topic] that are popular and have low to medium competition.”
ChatGPT’s SEO analytics capabilities are limited. Subsequently, it is advisable to use specialized SEO tools such as SEMrush or Ahrefs to evaluate the performance of keywords before deciding to use them.
Artificial intelligence remains a valuable assistant in generating quality content . An example would be:
“Provide five content ideas for a blog on [topic] using [x] as the main keyword. Include an H1 title and a brief description for each idea.”
Email marketing
Email marketing is the most profitable channel in digital marketing, but its success depends on a content strategy and effective personalization. ChatGPT is a valuable tool to stimulate creativity , generating content ideas for newsletters, A/B tests , segmented campaigns and other mailings.
Some bases for creating prompts that optimize email marketing are:
“You are a content marketing expert. Create an email marketing strategy for a brand in [industry]. Including key topics, target audiences, and a monthly content calendar in a table format.”
“Emails sent to [segment] have a low open rate. Provide content and subject line ideas for this type of email, and suggest A/B testing to optimize them.”
«I have sent the following email marketing campaign. The results are [ open rate , click rate ]. Analyze the statistics and suggest changes to improve the conversion rate.
As always, Chat GPT generates ideas, but the finishing. Touch to create high-quality content that reflects your brand’s personality is up to you and your team.