One of the most interesting features of the “ insights ” available for each fan page on Facebook is, in my opinion, “ Pages to watch ”. It is found on Facebook Insights, inside your fan page, and then on “Overview”: scrolling to the bottom of the page you will find it. How does it work? Easy: add fan pages that you want to observe, that you want to compare yourself with . Of course it makes sense if you add fan pages of your competitors or people/companies/communities that offer similar content or services to yours. By similar I also mean “proportion”.
page you watchFor example, if you are a small artisan producer of handmade shoes, it probably makes little sense to add Nike among the pages to watch… while it is much more meaningful to make a comparison with other artisan producers, even more expert than you, or with other activities that make “handmade” their peculiarity. In the right sidebar, you will also see some particularly successful posts from your competitors: so you don’t miss any of your enemy ‘s moves , in real time…
It is right to learn even from the enemy
(Cardinal Richelieu) Ok maybe this quote from Richelieu is excessive, but it gives you the idea. Obviously I say “enemy” exaggerating the concept. In fact, I would like to specify one thing. The spirit with which this feature is used is as important as the feature itself: it must not be a tool for ” nibbling ” or a generator of envy , but simply a system for managing Facebook in a professional, proactive and ever-improving way, based on concrete numbers with which to combine quantitative analysis with qualitative analysis of the content published on Facebook.
But why bother with this instrument? Because Social Media are a means of communication and promotion on par (or sometimes even with greater weight) than your own website . The numerous fashion bloggers who surf the Italian web are proof of this: in the face of websites that are often quite bare ( in terms of ideas, content, web design, general strategy ), you find Instagram, Facebook, Twitter channels with thousands if not millions of fans and followers ready to follow any indication suggested.
By these authorities in the fashion field
“Optimize Social Media” So, just as you work on your website in terms of positioning on Google compared to your competitors, on Social Media it is essential to adopt a strategy of studying the competition, to identify good practices, winning content, new ideas, observing your growth in relation to that of other “content producers” like germany email list you. In short, it is increasingly common for readers, brands or digital PR specialists to find you more and more easily on Social Media to the detriment of search engines , so you must also “optimize” your Social channels with patience and proactivity.
For this reason, among the rich features of Facebook Insight I have identified and enriched 3 areas that have to do with your Social competition… 1. Deepening the Weekly Post Report – Weekly Engagement pages to watch fb The last 2 columns of the “Pages to Watch” section in the Facebook Insights overview report two data: weekly posts and weekly engagement of the pages you follow.
Knowing how many posts are published each
Week by the pages you follow is of relative interest; the same goes for weekly engagement, which takes into account the likes, comments and shares obtained by the various posts. This last number, therefore, will be higher the more a fan page publishes content. To find some “quality” in these numbers, however, it is a good idea to make a ratio between the weekly engagement and the quantity of weekly posts published, so as to understand what the average engagement is for each post of each fan page. excel facebook analysis In our example, then: Etc…
The benefits of discovering the average engagement for each post are numerous: You have a quick overview of which fan pages are in the healthiest “ authority level ” [READ 4 steps to succeed online today] Understand which fan pages are perceived best by users “in terms of the quality of the published content ” (translated: who does the best content curation on Facebook?) As a result, you understand where you can improve by learning from the best.
Set up a tool for continuous generation of new ideas
Useful for finding new ideas and putting yourself into play Get an interesting industry average (e.g. the topic “viral videos” sensation will have significantly higher averages than, for example, the topic “ecology and environment”) 2. Celolunghismo Social: Who has the biggest fan growth? If we focus on the first two columns – “Total Page Likes” and “From Last Week” – it is possible to discover which fan pages are healthy in terms of constant growth of fan base . The data of total likes, as you can see, is not precise to the last decimal, but by calculating the % of growth of the second column on total fans you have an absolute growth of fans for each page.
For example, starting from these two data: Total Page Likes: 4800 From Last Week: +0.2% (4800/100)*0.2 = 4800 divided by 100, multiplied by 0.2 you will get the exact weekly fan increase for each fan page Again, you can easily set boost your sales with upselling find out how up an excel that you then update from week to week or monthly. Regardless of the criticisms that rain down on a spurious metric like the number of fans.
[But be careful… look at how many fake users there are on all the social networks…] If the procedures I describe seem too tortuous, you can use some tools (mostly paid, but not all) that can automatically generate some similar statistics for you. [See all the tools for Facebook page analysis and monitoring 3.
Top posts from pages you’re monitoring
It should allow you to go into even more detail and quickly observe which contents have worked best in your competitors’ strategy . Going to “Post” and quick signs clicking on the third item in the intermediate menu should open a nice list of successful articles with great engagement. I say “ should ” because I clicked but I’m still waiting for the results to appear… Does it work for you? I found these three functions very useful: of course, you don’t have to waste your days on them, but every now and then it’s good to go and see what other pages similar to yours are doing, so as to continuously innovate and improve in terms of content curation on Facebook.